Nominations are now open for the 12th Annual EEAs!
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Guest-Controlled Event Becomes Giant Video Game

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Photo: Caesar Sebastian

Video-game creator Notch hosted an after-party for the annual Game Developers' Conference in San Francisco. Held at the Bill Graham Civic Auditorium March 28, the event was produced by Production Club and had interactive elements that appealed to the tech-savvy crowd.

Centering on performances from musical acts including Skrillex and Diplo, the event had a V.I.P. lounge that let guests control four different aspects of the event. Using Production Club's custom software, guests could control the overall event lighting, create special effects, generate real-time video effects, and play a track-and-field-style race game.