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  1. Production & Strategy
  2. Audiovisual & Lighting

Surface Hosts a Shadowy Exhibit

To unveil this year’s crop of Avant Guardian winners—amateur photographers poised to take on the commercial industry—the high-design magazine relied on varying quantities of light.

November 1, 2006
Lighting was scarce and ample depending on where you stood at Surface magazine’s Avant Guardian photography exhibit, held on both levels of Splashlight Studios. The event showcased the work of eight amateur photographers, chosen by Surface editors and a panel of judges (Thom Browne and Lewis Blackwell among them), in 5- by 7-foot light boxes leaning against the venue walls. Beyond light emitted from the boxes and a few gobos on the wall, the event was light-free, creating shadowy effects throughout the rooms. Surface events director Carol Cho brought ISO Photography's Jacob Abramson on board to create a light installation made of 60 fluorescent light tubes, each 8 feet long, which cast a silvery glow over the second floor bar. Downstairs, event sponsor Lexus had a car on display, with a backdrop of blue and green square-shaped light projections. An artsy crowd of 1,500 enjoyed the Ketel One ice bar and self-serve noodles in plastic take out cartons.

—Courtney Thompson

Posted 11.01.06
Photos: Nikola Tamindzic for Surface magazine (light boxes, Avant Guardian artwork, lighting installation, Ketel One bar)
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Artist Nate Turner custom created 5- by 7-foot light boxes to showcase the photographs taken by the Avant Guardian winners.
Artist Nate Turner custom created 5- by 7-foot light boxes to showcase the photographs taken by the Avant Guardian winners.
The work of the eight Avant Guardians could be seen on both levels of Splashlight Studios.
The work of the eight Avant Guardians could be seen on both levels of Splashlight Studios.
A block pattern of colors was projected onto the wall adjacent to a seating area and the Lexus display car.
A block pattern of colors was projected onto the wall adjacent to a seating area and the Lexus display car.
ISO Photography created a light installation made up of 60 fluorescent light tubes that hung over the upstairs bar.
ISO Photography created a light installation made up of 60 fluorescent light tubes that hung over the upstairs bar.
Event sponsor Ketel One provided a glowing ice bar that mixed up Cosmopolitans and other fruit-based cocktails.
Event sponsor Ketel One provided a glowing ice bar that mixed up Cosmopolitans and other fruit-based cocktails.
The guest list of creative types couldn't get enough of the event's laid back catering- noodles in self-serve plastic Chinese cartons.
The guest list of creative types couldn't get enough of the event's laid back catering- noodles in self-serve plastic Chinese cartons.
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