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  1. Production & Strategy
  2. Audiovisual & Lighting

Movie Magic

For the first Harry Potter premiere and after-party held in Los Angeles, Warner re-created the boy wizard's world with an arsenal of special effects modeled after the film.

Rosalba Curiel
July 11, 2007

The line between movie magic and reality was hopelessly blurred at Warner Brothers’ party for the American premiere of Harry Potter and the Order of the Phoenix on Sunday. Nine-hundred guests had scarcely finished viewing the film at Grauman’s Chinese Theater when they boarded buses that shuttled them to the nearby Jim Henson Company Lot, where they were re-immersed in the wizard world of ancient castles, prophesies, and enchanted fireplaces.

Warner’s Courtney Saylor, Chad Hudson, Troy Williams, and Bonnie Horton oversaw the event, and Saylor and Hudson collaborated with Wendy Creed Productions on event design and production, providing Creed with specific scenes and set direction from the film to incorporate into the decor. Guests passed through a sheet of fog decorated with a projection of the film’s title before ambling through a courtyard evocative of the movie’s Forbidden Forest. Buffet tables and bars made from foliage and rocks appeared to grow from the ground and complemented a verdant landscape of oak, pine, and sycamore trees. Carnival games with Potter-like themes—among them Flip a Phoenix and Quidditch Toss—dotted the courtyard, as did a tea-leaf reader and a fortune teller.

As a creative way to move guests from the courtyard to an interior space, Creed re-created the film’s floo network—fireplaces with brilliant green flames used for traveling—with an oversize fireplace and green-flamed projections on a fog screen. Inside, various elements from the film coexisted, such as a wall decked with orbs emulating the Hall of Prophecies, a replica of the enchanted ceiling at Hogwarts Great Hall that alternated between projections of blue and stormy skies, and a series of moving pictures (the Harry Potter special effects team provided a hard drive of images that party organizers reformatted to DVD and played on a loop throughout the night).

The re-creation of the film’s fictional world was so thorough that even the bathrooms featured film-inspired touches, in the form of the kitten-decorated china plates of Hogwarts teacher Dolores Umbridge’s office, complete with meow sound effects. Guests remained at the party past midnight, delaying the exit to the real world on the other side of the green flames.

The enchanted ceiling of Hogwarts ' Great Hall was re-created for the premiere party.
The enchanted ceiling of Hogwarts\' Great Hall was re-created for the premiere party.
Photo: Silvia Mautner
Guests lounged under a ceiling that featured alternating projections of clouds dotting blue skies and stormy weather.
Guests lounged under a ceiling that featured alternating projections of clouds dotting blue skies and stormy weather.
Photo: Silvia Mautner
Antique silver candelabras topped 19th-century mahogany tables in the interior space, which featured decorative gargoyles, stained-glass windows, columns, and moving portraits.
Antique silver candelabras topped 19th-century mahogany tables in the interior space, which featured decorative gargoyles, stained-glass windows, columns, and moving portraits.
Photo: Silvia Mautner
A real green flame inspired by the film's 'floo network' periodically burst from within the center of a bar.
A real green flame inspired by the film's "floo network" periodically burst from within the center of a bar.
Photo: Silvia Mautner
A large orb decorated with a projection of the prophecy Harry sees in the film hung in front of smaller orbs and above an elaborately decorated dessert buffet.
A large orb decorated with a projection of the prophecy Harry sees in the film hung in front of smaller orbs and above an elaborately decorated dessert buffet.
Photo: Silvia Mautner
Fog permeated the outdoor entrance to the Jim Henson Company Lot.
Fog permeated the outdoor entrance to the Jim Henson Company Lot.
Photo: Silvia Mautner
Green lighting swathed the oaks, pines, and sycamore trees that helped re-create the Forbidden Forest.
Green lighting swathed the oaks, pines, and sycamore trees that helped re-create the Forbidden Forest.
Photo: Silvia Mautner
See-through tabletops sat on potted shrubs in keeping with the outdoor area's Forbidden Forest theme.
See-through tabletops sat on potted shrubs in keeping with the outdoor area's Forbidden Forest theme.
Photo: Silvia Mautner
Adults and kids tested out Wii's new Harry Potter game, and also played more traditional games like skee-ball.
Adults and kids tested out Wii's new Harry Potter game, and also played more traditional games like skee-ball.
Photo: Silvia Mautner
Guests found a re-creation of the Hogwart's Express 9¾ platform and a projection of its train at the end of a pathway in the outdoor area.
Guests found a re-creation of the Hogwart's Express 9Âľ platform and a projection of its train at the end of a pathway in the outdoor area.
Photo: Silvia Mautner
Guests passed under an oversize black granite fireplace, proceeded through a dark tunnel, and then walked through a green-flamed fog screen to enter the interior space.
Guests passed under an oversize black granite fireplace, proceeded through a dark tunnel, and then walked through a green-flamed fog screen to enter the interior space.
Photo: Silvia Mautner
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