White and blue were the prevalent colors, giving the Moore Building and its inhabitants an icy, modern feel. Event producers Logistics Management Group had a strong idea for the party. "In reality, there was no theme this year," explained Randi Freedman, president of Logistics Management. "What we did was use the central character of the show as an inspiration." The evening's décor was centered on a character from the show, not a theme as in previous years. That character came to life again at the after-party, wore an all white ensemble with a large hoopskirt. The props and all the furniture, in turn, was reminiscent of the character.
EventSource International had white cloth covered tables and couches, fostering a sleek, cool lounge-like feel, scattered throughout the building. The tables were adorned with orchids in blue-dyed water and each table had its own lampshade, a replica of the Singer's hoopskirt. Illuminart Inc. lit the place up in various shades of blue. Designs by Sean's Michelle Facey said the inspiration "came from Cirque's white winter theme." The one set of performers meant solely for the initial two-hour outside teaser party were dressed quite different from the other group of performers, who were specifically clothed to coordinate with the inside events. Insiders included a performer dressed as an igloo (complete with penguins) and sexy dancers.
With four floors to play on, Logistics Management offered a well-thought-out plan. The first two floors were for the general party. DJ Mark Leventhal kept the crowd dancing on the first floor, while guests on the second were able to enjoy the lounge. Spectrum, a catering company that travels with Cirque, served up Grey Goose vodka and Premium Grolsch Lager and Ale. The third floor, however, was where the naughtiest members of the crowd spent their time. Those who dared
were amused by a dominatrix, complete with a slave bound up in vinyl, as well as the human sushi girl who lay on a table while guests picked sushi from her chest. Naturally, this was not for just anyone, this floor was where the CEO of Cirque—and the V.I.P. party's V.I.P.'s—enjoyed the evening.
—Charlie Ortiz