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Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
Get Blown Away by This Clever Product Launch Event From Garnier Fructis
To promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.
Experiential Marketing, Activations & Sponsorships
Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage
The immersive event brought the brand to consumers IRL with plenty of cheeky, squeaky-clean event ideas.
Experiential Marketing, Activations & Sponsorships
See Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-Party
Warner Bros. hosted the U.S. premiere of the film at Lincoln Center and the American Museum of Natural History’s new wing.
Experiential Marketing, Activations & Sponsorships
Cool Beans: See How Brands Engage Consumers with Clever Cafe Takeovers
Brands like Max and Timberland have turned local coffee shops into must-visit pop-ups. Read on to find out what’s brewing.
Experiential Marketing, Activations & Sponsorships
Going Full Glam: See How These Beauty Brands Connected with Consumers
Brands like Sol de Janeiro, Laneige, and Beyoncé’s Cécred engaged new and existing consumers with chic product launch events and fun mobile pop-ups.
Experiential Marketing, Activations & Sponsorships
35 Cool Event Ideas You May Have Missed From Slack, Nat Geo, AT&T, and More
Here’s a look at some steal-worthy ideas we spotted in February 2024.
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Event Production & Fabrication
Oscars 2024: Peek Inside the Week's Most Star-Studded Events
Experiential Marketing, Activations & Sponsorships
See Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-Party
Experiential Marketing, Activations & Sponsorships
Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage
Event Production & Fabrication
How Dropbox's Unique Summit Theme Leaned Into the Power of Blank Spaces
Experiential Marketing, Activations & Sponsorships
Get Blown Away by This Clever Product Launch Event From Garnier Fructis
Brands & Event Pros
Industry Innovators 2024: 10 Event Planners, Designers, & Producers Finding New Ways to Engage and Immerse Attendees
Experiential Marketing, Activations & Sponsorships
New York Fashion Week 2024: See How Brands Strutted Their Experiential Style
Brands like Cetaphil, YSL Beauty, and Adobe engaged attendees with expansive activations and designer integrations.
Experiential Marketing, Activations & Sponsorships
A Walk on the Wild Side: See Nat Geo’s New York Fashion Week Debut
To promote its new docu-series,
QUEENS
, the network hosted an innovative runway show with holographic animals strutting next to models.
Experiential Marketing, Activations & Sponsorships
See Inside Poppi’s Futuristic Pop-Up Experience
The buzzy soda brand introduced its latest flavor with a convenience store-inspired activation in Los Angeles.
Experiential Marketing, Activations & Sponsorships
How KIND Convinced Consumers to Break Their New Year's Resolutions
The snack brand teamed up with actress Lana Condor for a faux wellness shop that flipped the script on food-related resolutions.
Experiential Marketing, Activations & Sponsorships
2024 Sundance Film Festival: See Inside Activations From Disney, Adobe, Chase Sapphire, and More
This year’s parties, panel discussions, and brand activations continued to celebrate the indie spirit of the annual fest.
Experiential Marketing, Activations & Sponsorships
20 Cool Event Ideas You May Have Missed From ESPN, Moët & Chandon, Peacock, and More
Here’s a look at some steal-worthy ideas we spotted in January 2024.
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