The U.S. Open returned to New York on August 25, bringing thousands of tennis enthusiasts to the U.S.T.A. National Tennis Center in Flushing Meadows, Queens, to watch top-seeded players battle it out in the late-summer heat. Marketers were out in force, too, creating pop-up courts, suites, and fan experiences. Here's a look at some of the promotions and events surrounding the 2014 U.S. Open.
The U.S. Open American Express Fan Experience
Photo: Craig Barritt/Getty Images for American Express
The U.S. Open American Express Fan Experience
Photo: Craig Barritt/Getty Images for American Express
The U.S. Open American Express Fan Experience
Photo: Craig Barritt/Getty Images for American Express
Time Warner Cable Studios
Photo: Beth Kormanik/BizBash
Moët & Chandon Display
Photo: Beth Kormanik/BizBash
Mercedes-Benz Suite
Photo: Jensen Larson for MBUSA
Mercedes-Benz Suite
Photo: Jensen Larson for MBUSA
Mercedes-Benz Suite
Photo: Jensen Larson for MBUSA
Taste of Tennis Gala
Photo: Brad Barket/Getty Images for Taste of Tennis Week
Taste of Tennis Gala
Photo: Donald Bowers/Getty Images for Taste of Tennis Week
Taste of Tennis Gala
Photo: Thos Robinson/Getty Images for Taste of Tennis Week
Nike U.S. Open Pop-Up
Photo: Oliver Correa
Nike U.S. Open Pop-Up
Photo: Oliver Correa