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Call Sheet #283: Apple's Sold-Out Developers Conference, Audi on Twitter Hashtags, Brands Take Summer Road Trips

BIZBASH CALL SHEET — #283 — Tuesday, 06.12.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Beth Kormanik in New York
Feed the Sheet: [email protected]
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1. CONSIDERING CAVIAR: Facing shortages and trade restrictions of beluga, chefs are turning to homegrown alternatives such as Louisiana's bowfin caviar. The New York Times: "This is not the caviar of gilded dreams. If beluga sturgeon from the Caspian Sea, the king of them all, is paired best with Champagne, then bowfin from the bayou, some of it infused with hot pepper and served deep-fried, might go better with a beer. It represents what is a populist twist and an accommodation by chefs to the environmental and ethical realities that come with serving Russian and Iranian caviar. … Even landlocked Montana, North Dakota and Oklahoma have thriving markets based on wild river fish." http://nyti.ms/LJDCzV

2. APPLE'S BIG DAY: With 5,000 attendees, Apple kicked off its Worldwide Developers Conference 2012 Monday at San Francisco's Moscone West conference center. Taking over from former C.E.O. Steve Jobs, Tim Cook noted that the five-day event sold out in less than two hours, beating last year's record of 10 hours. San Jose Mercury News: "Apple reduced the age requirement this year from 18 years old to 13, as long as the young developers bring along a parent chaperon." Cook announced new product developments following a comedic introduction from the company's voice-recognition system, Siri: "It's hard for me to get emotional, because my emotions haven't been coded yet." http://bit.ly/N3vpOr

3. BRANDS ON THE ROAD: Companies including CBS, Jack in the Box, Porsche Cars, and Men’s Journal are planning summertime road trips to market themselves. The New York Times: "Advertisers and media companies are sponsoring events and promotions that emulate the kinds of road trips embarked upon each summer by millions of Americans. Trucks, buses, RVs and even fire engines are being sent around the country to bring brands to consumers as part of a popular trend known as experiential marketing. The goal of experiential marketing is to build closer ties with consumers. … In this instance, the idea is for people to encounter the brands as they are out and about for activities like camping, attending music festivals, sightseeing and visiting amusement parks." http://nyti.ms/N6f6QK

4. TIPS FROM A TWITTER PIONEER: Andy White, senior social-media manager at luxury automaker Audi, shared how the brand creates successful hashtag campaigns. Audi was the first brand to use a Super Bowl ad hashtag. Adweek: "This may be a viewer's first-ever touchpoint with Audi. We treat that first touchpoint as just one step on a very long purchase funnel that may result in a car purchase—or it may result in a new aspirational fan, one that will take our future messaging and run with it to their own social graphs. Both of these goals are our social holy grails." http://bit.ly/LR8Y7V

In another Twitter promotion, Burberry is celebrating reaching 1 million followers by sending personalized virtual thank-you notes to some of its fans. The company paid Twitter to promote its #thanksamillion hashtag. Mashable: "The notecards are written the style of Chief Creative Officer Christopher Bailey's hand and rest against a windowpane of sliding raindrops, which are looped in an animated GIF." http://bit.ly/LlD4Vy

5. TONY TROUBLES: This year's Tony Awards on CBS did not pull in great ratings, dropping to 6 million viewers from last year's 6.9 million viewers. The Hollywood Reporter noted that Secret Millionare and Extreme Makeover: Weight Loss Edition drew more viewers. http://bit.ly/Ky249x

Still, the evening was a star-studded affair. New York magazine's Vulture offers a blow-by-blow from the preshow rehearsal to the after-parties. http://bit.ly/L2aUyQ

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

The Event Leadership Institute is looking for a rock star intern! Join the team helping to shape the future of event education and make a difference in the future of your industry. Apply here: www.EventLeadershipInstitute.com


BizBash's Los Angeles IdeaFest, which takes place Wednesday, will feature keynote speaker Cheryl Cecchetto, owner and president of Sequoia Productions. Cecchetto made a name for herself in the industry as a top event producer and business owner. She is often interviewed for her expertise on shows like Good Morning America, Canada AM, CNN, E! Entertainment, Entertainment Tonight, Access Hollywood, and many others. For more information on IdeaFest, visit http://bizba.sh/JZ32dq


BOSTON: Bully Boy Distillers have partnered with Moksa to host the second in a series of tasting events this year June 21.

CHICAGO: Zanies Comedy Club opens in Rosemont July 6.

A kickoff party for Vital Bridges' Chefs and the City event takes place at Studio Paris on Wednesday. The event itself is July 27 at the Ritz-Carlton Chicago.

LAS VEGAS: High winds shut down the second night of the Electric Daisy Carnival on Saturday, but Insomniac Events allowed fans with Saturday single-day tickets to return Sunday. Las Vegas Sun: http://bit.ly/Kocux0

Nobu Hospitality partners including chef Nobu Matsuhisa, Robert De Niro, and Meir Teper, along with designer David Rockwell and principals from Caesars Palace, gathered Sunday at the original Nobu in New York to unveil design plans for Nobu Hotel, set to open in Las Vegas late this year. Guest bookings will begin October 1.

LOS ANGELES: On Saturday, the 11th annual Chrysalis Butterfly Ball held at a private estate in L.A. honored L.L. Cool J, John Landgraf, and Shawn Levy. Seth MacFarlane hosted.

The Academy of Television Arts & Sciences’ daytime programming peer group will host a cocktail reception on Thursday at the SLS in celebration of the 39th Daytime Emmy Awards nominees.

L.A. Times' "The Taste," a three-day festival celebrating the Southern California culinary scene, announced its lineup. Set to take place over Labor Day weekend at the Studios at Paramount, the festival will have five events, including Field to Fork, Cocktail Confidential, and Flavors of L.A.

Local event listings from Masterplanner: http://masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA: The Miami Science Museum is celebrating Father’s Day weekend with Big Truck Days, sponsored by Ryder. The event will include kids' activities, raffles, and food trucks in the museum's parking lot.

Cosmopolitan en español is celebrating its 40th anniversary June 30 with a Fab @ 40 Smirnoff Beach Bash at Nikki Beach Club, with cocktails by Smirnoff Ice and a Polaroid photo booth.

The inaugural Fashion’s Fight Against Parkinson’s will feature a series of runway shows by swimwear designers July 21 at the Highbar at Dream South Beach as part of Miami Swim Week.

NEW YORK: NuVo Condoms will sponsor the first gay wedding at N.Y.C. PrideFest June 24. Out NYC hotel will provide a one-night stay for the wedding night, and NuVo Condoms will donate $1,000 to the couple for a honeymoon.

The 13th annual Bar and Restaurant Show is June 26-27 at the Javits Center, with 150 exhibitors, 21 seminars, tastings, and demos.

The Food Network New York City Wine & Food Festival announced a multiyear partnership in which MasterCard will become a platinum sponsor and official card of the Festival. Press release: http://on.mktw.net/MyQf1s

Pier 76 may become an extension of the neighboring Javits Center, complete with a casino and luxury hotels. Crain's: http://bit.ly/LiJ7Hi

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO: The Orlando Sentinel looks at development along the south end of International Drive that will add lodging, retail, and restaurants. http://bit.ly/LughWc

TORONTO: Andrew Richmond, chef and owner of former pop-up taqueria La Carnita opens its first outpost today on College Street.

Queer Pride 2012 kicked off Friday and goes through July 1, presented by Buddies in Bad Times Theatre and sponsor TD Bank Group.

WASHINGTON: A dispute with neighbors led to authorities closing part of the patio of Hank's Oyster Bar—a day before it was to be prime real estate during the Capital Pride L.G.B.T. parade. The conflict arose from an expansion of the restaurant and complaints from a group of six citizens. The issue goes before the Alcoholic Beverage Control Board this week but a final decision could be months away.

YO! Sushi will celebrate the opening of its first U.S. location with a weekend of events June 21-24, including sake sampling, live sumo wrestling, and a match between three-time world sumo champion Byambajav Ulambayar and U.S. Sumo Champion Kelly Gneiting.

The John F. Kennedy Center for the Performing Arts is considering installing a solar energy system on its roof. It issued a request for proposals on how to generate about one megawatt of electricity.

Maryland-National Capital Park and Planning Commission is sponsoring a FAM tour of five venues July 17-18.

Corcoran vice president of communications and marketing Kristin Guiter announced she's leaving her position at the institution.

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Rose Chevalier, Beth Kormanik, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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