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August 30, 2012

Whole Foods at Pitchfork Music Festival

Whole Foods at Pitchfork Music Festival

Whole Foods erected an on-site farmer's market where guests could purchase everything from strawberries to sunflowers. The cute, country-style space was dressed up with gingham curtains and woven baskets.

Photo: Jenny Berg/BizBash

Somewhere Nowhere NYC's Winter Wonderland Party

‘Tis the Season: 8 Inspo-Filled Holiday Pop-Ups That Caught Our Eye

Attendees can pose for photos with a life-size cutout of Carey at each location.

All This Mariah Carey Pop-Up Wants for Christmas Is You

Host Lopez welcomed guests of the gala as they entered the immersive space, which had cinematic scenery stemming from the creative vision of Oscar-winning production designer Eugenio Caballero. During the dinner, attendees were treated to a performance of the traditional Día de Muertos folk song “La Llorona” by Isabela Merced, and a special dance performance by former Dancing with the Stars dance partners Xochitl Gomez and Val Chmerkovskiy. Grammy winner Miguel performed at the after-party, and guests watched a montage of loved ones lost during “Remember Me” from the Academy Award-winning film Coco. CAA Latino served as the event’s agency partner.

33 Cool Event Ideas You May Have Missed From Lexus, Zappos, Nike, and More

“The collaboration between Glow Recipe and MKG was organic from the start,” remembered Basu. “From the very first render, MKG and Glow Recipe were aligned on how the Glow Recipe Night Market should come to life visually, and everything flowed from there.'

This Skincare Brand Took Guests on a Multisensory Journey Through Its 10-Year History

Experiential Marketing, Activations & Sponsorships

‘Tis the Season: 8 Inspo-Filled Holiday Pop-Ups That Caught Our Eye

Nothing gets BizBash in the holiday groove like a festive pop-up.

Somewhere Nowhere NYC's Winter Wonderland Party

Experiential Marketing, Activations & Sponsorships

All This Mariah Carey Pop-Up Wants for Christmas Is You

The multicity experience from Virgin Hotels celebrates the 30th anniversary of the singer’s timeless classic “All I Want for Christmas Is You.”

Attendees can pose for photos with a life-size cutout of Carey at each location.

Experiential Marketing, Activations & Sponsorships

33 Cool Event Ideas You May Have Missed From Lexus, Zappos, Nike, and More

Here’s a look at some steal-worthy ideas we spotted in November 2024.

Host Lopez welcomed guests of the gala as they entered the immersive space, which had cinematic scenery stemming from the creative vision of Oscar-winning production designer Eugenio Caballero. During the dinner, attendees were treated to a performance of the traditional Día de Muertos folk song “La Llorona” by Isabela Merced, and a special dance performance by former Dancing with the Stars dance partners Xochitl Gomez and Val Chmerkovskiy. Grammy winner Miguel performed at the after-party, and guests watched a montage of loved ones lost during “Remember Me” from the Academy Award-winning film Coco. CAA Latino served as the event’s agency partner.

Experiential Marketing, Activations & Sponsorships

This Skincare Brand Took Guests on a Multisensory Journey Through Its 10-Year History

Fans got a taste of Glow Recipe’s past, present, and future at this eclectic, night market-inspired celebration of skincare and Korean culture.

“The collaboration between Glow Recipe and MKG was organic from the start,” remembered Basu. “From the very first render, MKG and Glow Recipe were aligned on how the Glow Recipe Night Market should come to life visually, and everything flowed from there.'

Experiential Marketing, Activations & Sponsorships

How Thrillist and Cheetos Turned This Escape Room Into a Cheesy, One-Handed Adventure

The playful activation invited fans to tackle quirky, real-life-inspired puzzles—with one hand “tied” by Cheetos dust.

In late October, Thrillist and Cheetos hosted a custom-made escape room at The Escape Game in Brooklyn.

Experiential Marketing, Activations & Sponsorships

See How Brands Engaged Attendees at This Year’s Billboard Latin Music Week

The annual event celebrated its 35th anniversary in a new venue with three days filled with programming.

The 2024 edition of Billboard Latin Music Week took place at a new venue, The Fillmore Miami Beach at the Jackie Gleason Theater, which allowed organizers to expand tickets sales. Over 10,000 folks attended the event.

Get the Scoop on This Italian Food Brand’s Debut in This Year’s Macy’s Thanksgiving Day Parade

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Top 7 Corporate Holiday Party Trends of 2024

See How City Harvest Attendees Stepped Into an ‘80s-Era Music Video

All This Mariah Carey Pop-Up Wants for Christmas Is You

This Skincare Brand Took Guests on a Multisensory Journey Through Its 10-Year History

Experiential Marketing, Activations & Sponsorships

Fright Night: Peek Inside Peacock’s ‘Overnightmare’ Experience—If You Dare

The streaming platform and production company Blumhouse hosted an immersive horror movie experience that was a scary good time.

Guests were immersed into scary worlds inspired by Blumhouse-produced horror movies.

Experiential Marketing, Activations & Sponsorships

35 Cool Event Ideas You May Have Missed From Savage x Fenty, Pinterest, Dunkin', and More

Here’s a look at some steal-worthy ideas we spotted in October 2024.

Origins' Youthtopia Activation

Experiential Marketing, Activations & Sponsorships

CBS’s Overnight Tracker Events Immerse Guests in the Main Character’s Rugged Lifestyle

The network invited media, influencers, and fans to experience life as the show's hero, Colter Shaw, with overnight events at scenic AutoCamp locations.

CBS hosted Tracker-inspired overnight experiences in Joshua Tree (pictured) and the Catskills.

Experiential Marketing, Activations & Sponsorships

See How ABC Brought Some ‘Big Deck Energy’ to Promote Its New Show

The network surprised shoppers and travelers with luxe upgrades to create buzz around Doctor Odyssey, which is set on a high-end cruise ship.

Branded bags were filled with water and snacks, as well as self-care items like sunscreen and personal fans.

Experiential Marketing, Activations & Sponsorships

See Inside This Year’s Colorful SEPHORiA Event in Atlanta

The retailer’s annual event moved to a new city in 2024 but still offered the same extensive programming and fun brand activations it’s known for.

Programming included master class sessions led by founders and experts.

Experiential Marketing, Activations & Sponsorships

FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show

The network celebrated the premiere of Ryan Murphy’s new series, Grotesquerie, with two truly unique activations—one of which involved "scream chambers."

To promote Ryan Murphy's new horror series Grotesquerie, FX hosted a multimarket immersive dining event called “The Feast.'

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