Activate!

Events take place outdoors with celebs, music, and community outreach.

January 10, 2013
Neon Trees’ Tyler Glenn performs at the Chevy Music Series.
Neon Trees’ Tyler Glenn performs at the Chevy Music Series.
Music spins for the party to come.
Music spins for the party to come.
Fuerza Bruta opens to a crowd.
Fuerza Bruta opens to a crowd.
Bands load the stage from behind for the upcoming show.
Bands load the stage from behind for the upcoming show.
Music and lights overtake the stage for the finale.
Music and lights overtake the stage for the finale.
Sasha Cohen performs for Chase Inside Access V.I.P.s
Sasha Cohen performs for Chase Inside Access V.I.P.s
The Toys for Tots Crew and National Grid plan the day.
The Toys for Tots Crew and National Grid plan the day.
Melissa speaks out to help Hurricane Sandy families.
Melissa speaks out to help Hurricane Sandy families.
Martina Hingis poses before playing for Chase Bank V.I.P.s
Martina Hingis poses before playing for Chase Bank V.I.P.s
Onlookers gaze at the Electric Show provided by National Grid.
Onlookers gaze at the Electric Show provided by National Grid.
Latest in Experiential Marketing, Activations & Sponsorships
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The activation was disguised as an ordinary porta-potty.
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The Patrón Social Club, an extension of Patrón’s 'Simply Perfect' worldwide marketing campaign, put on a series of covert dining experiences, maxing out at 50 attendees, known as the Patrón Secret Dining Society. The meals were designed with the aim to build a community among Patrón enthusiasts.
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Belimed challenged GALLO to create an attention-grabbing booth for the 2012 Association of PeriOperative Registered Nurses in a space that measured only 30 by 30 feet. Branded tiles that hung overhead lit up in succession, a reference to the start-up dial on all Belimed machines.
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See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
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Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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