The lounge had clear Plexiglas walls on four sides, giving guests the illusion they were outside.
Photo: Courtesy of Hadley Media
Signage outside the domes invited passersby to step inside to try the app.
Photo: Courtesy of Talkspace
Spotify is hitting the road this summer and fall for a music-minded marketing tour in its "Big Green Bus."
Photo: Howard Wise
Women lined up outside Benefit's PrimpMobile near Madison Square Park in New York's Flatiron district for free brow services and makeup touch-ups.
Photo: Patrick McLeod
A 40-foot-long container became a mini Ikea showroom during a five-stop tour to promote the company's new Miami store.
Photo: Ra-Haus Fotografie
Cadbury House at BT London Live
The English chocolate maker is the official treat provider of the games and the biggest activation was the experiential Cadbury House set up in Hyde Park as part of BT London Live. The temporary exhibit of its products is housed under three inflatable domes in Cadbury's signature purple hue.
Photo: Rob Low
Warby Parker’s “Class Trip” campaign toured the country and included a video contest.
Photo: Courtesy of Warby Parker
Barbie's fun promotion involved several models dressed as Ken dolls housed inside a glass-paneled truck. Driving throughout the city, Barbie encouraged consumers to follow the truck's movements via Facebook, Twitter, and Foursquare.
Photo: Diane Bondareff/Barbie
Shelter Company's roomy tents are fully furnished, and lounges can provide group seating.
Photo: Courtesy of Shelter Company
To promote the upcoming Defiance, Syfy set up a makeshift "Container Village" in a downtown Austin parking lot.
Photo: Courtesy of Syfy
CasaBubble rents inflatable, modular spheres for events. Envisioned by French designers Frédéric Richard and Pierre-Stéphane Dumas, the transparent, pressurized bubbles can be used as V.I.P. areas, pop-up shops, dining spaces, and more in outdoor environments. There are five different models and the structures come with a wooden floor. Solar cells and battery equipment are also available.
Photo: Courtesy of CasaBubble
EBay Toy Box
EBay partnered with Toys for Tots to launch its new app at the EBay Toy Box pop-up in the meatpacking district's Gansevoort Plaza. Open December 6 through 9 and produced by Matter and MAS Event & Design, the promotion was housed in a refurbished shipping container.
Photo: Joana Mangune/BizBash
Cosmopolitan of Las Vegas' The Slice Pop-Up, New York City Wine & Food Festival
On Saturday, the Las Vegas hotel's "Slice" lounge played host to a discussion presented by hospitality PR agency Bullfrog & Baum. Dubbed "In the Kitchen, Old School vs. New School, and How (Women) Chefs Get the Job Done," the panel included chefs (pictured, left to right) Traci Des Jardins, Anita Lo, Amanda Cohen, and Carla Hall as well as Alfred Portale, Marco Canora, Daniel Boulud, and Paul Liebrandt.
Photo: Thos Robinson/Getty Images for the Cosmopolitan of Las Vegas
Illy Park Welcome Center, New York City Wine & Food Festival
Inside the 14th Street park, the festival's welcome center from Illy featured the Italian coffee brand's Push Button House, cabin-like coffee stops, and umbrella-covered café seating.
Photo: BizBash
Produced by Empire Entertainment, the pop-up was housed inside a shipping container. The design of the interior was simple, with little embellishments to distract from the metal bunker's industrial look.
Photo: Nadia Chaudhury/BizBash
Wrapped with brand images and taglines, the "greenhouse on wheels" was the central component of Ion Television's marketing efforts. The glass-walled truck traveled to eight ad agencies—from Universal McCann's Midtown office to Zenith's building on West Houston.
Photo: Michael Simon
For the launch of Dyson's latest line of vacuum cleaners, EventQuest constructed an 80-foot sphere in a privately owned, open patch of ground opposite Lincoln Center.
Nokia Lab at SXSW
Nokia set up an unusual structure to house three nights of performances during the festival's Interactive portion. High Beam Events and SmartFusion built the inflatable tri-dome with 360-degree projections of custom branded content. During the music portion of SXSW, Nokia created a V.I.P. lounge inside the Fader Fort.
Photo: Kelly Knapp
Warby Parker's "Citizen's Circus" at SXSW
Following a recent promotion in Miami during Art Basel and a holiday pop-up in New York, hipster eyewear company Warby Parker hit Austin with an experiential stunt dubbed the "Citizen's Circus." On the grounds of the French Legation Museum, the online retailer recreated a 1920s-style carnival where festival-goers could take in music, entertainment, and shop for glasses inside a candy-striped yurt.
Photo: Ruvan Wijesooriya
