Event Marketing

Experts suggest planners track their event's hashtag to see how it is being used on social media, who is sharing it, and also whether users are creating unofficial hashtags when talking about the event.

Speakers, including Pandora's senior director of events, Nicole Carbone-Rogers, took the stage as part of the Event Innovation Forum in Los Angeles.

More fund-raising organizers, like those behind Amfar’s São Paulo gala, are using social media to promote their efforts and engage guests.

At Comic-Con International in San Diego in 2014, FXX Networks achieved the most contributions to a painting-by-numbers, with 2,263 people helping to create a mural representing the animated series The Simpsons. The canvas held 5,565 paintable squares.