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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Public Stunt

March 23, 2016
Inside the 69th Regiment Armory on Thursday, Mars Chocolate North America created a 46-foot-tall replica of its M&M's Pretzel 'spokescandy' Orange.
Inside the 69th Regiment Armory on Thursday, Mars Chocolate North America created a 46-foot-tall replica of its M&M's Pretzel "spokescandy" Orange.
Photo: Jim Shi
The public promotion marked the first anniversary of the chocolate confection and broke the Guinness World Record for world's largest piñata.
The public promotion marked the first anniversary of the chocolate confection and broke the Guinness World Record for world's largest piñata.
Photo: Gary He/Insider Images for M&M's
Attendees at the event were treated to all the traditional birthday party bells and whistles, including cupcakes topped with M&M's Pretzel candies, kid-friendly games like ladder toss and corn hole, and raffle prizes. There was also caricature stations, food carts serving pretzels and lemonade, and a temporary tattoo section.
Attendees at the event were treated to all the traditional birthday party bells and whistles, including cupcakes topped with M&M's Pretzel candies, kid-friendly games like ladder toss and corn hole, and raffle prizes. There was also caricature stations, food carts serving pretzels and lemonade, and a temporary tattoo section.
Photo: Gary He/Insider Images for M&M's
Singer Cee Lo Green was at the event, making his appearance at noon to break open the giant piñata.
Singer Cee Lo Green was at the event, making his appearance at noon to break open the giant piñata.
Photo: Jim Shi
Filled with thousands of bags of M&M's Pretzel candy, the enormous structure took five days to build but only eight hours to break down.
Filled with thousands of bags of M&M's Pretzel candy, the enormous structure took five days to build but only eight hours to break down.
Photo: Gary He/Insider Images for M&M's
The tented red carpet spanned a quarter mile of Hollywood Boulevard.
The tented red carpet spanned a quarter mile of Hollywood Boulevard.
Photo: Alex J. Berliner/ABImages
C-3PO and R2-D2 were among the crowd-pleasing characters on the carpet.
C-3PO and R2-D2 were among the crowd-pleasing characters on the carpet.
Photo: Alberto E. Rodriguez/Getty Images for Disney
A substantial entrance build-out included the film's logo and graphics.
A substantial entrance build-out included the film's logo and graphics.
Photo: Jesse Grant/Getty Images for Disney
Costumed Stormtroopers stormed the arrivals carpet for Star Wars: The Force Awakens.
Costumed Stormtroopers stormed the arrivals carpet for Star Wars: The Force Awakens.
Photo: Alberto E. Rodriguez/Getty Images for Disney
Logos decked the top of the tent, which was ready to be captured by aerial shots.
Logos decked the top of the tent, which was ready to be captured by aerial shots.
Photo: Alex J. Berliner/ABImages
Arriving stars signed a six-foot model of the wrapped ANA Dreamliner airplane.
Arriving stars signed a six-foot model of the wrapped ANA Dreamliner airplane.
Photo: Mike Windle/Getty Images for Disney
Lightsabers made for an eye-catching display at the premiere party.
Lightsabers made for an eye-catching display at the premiere party.
Photo: Alberto E. Rodriguez/Getty Images for Disney
Tables at the premiere party glowed from within.
Tables at the premiere party glowed from within.
Photo: Alberto E. Rodriguez/Getty Images for Disney
An illuminated bar front underscored the overall glowing look and feel of the party.
An illuminated bar front underscored the overall glowing look and feel of the party.
Photo: Jesse Grant/Getty Images for Disney
Costumes from the film were displayed at the party.
Costumes from the film were displayed at the party.
Photo: Alberto E. Rodriguez/Getty Images for Disney
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