Public Stunt

Inside the 69th Regiment Armory on Thursday, Mars Chocolate North America created a 46-foot-tall replica of its M&M's Pretzel "spokescandy" Orange.

The public promotion marked the first anniversary of the chocolate confection and broke the Guinness World Record for world's largest piñata.

Attendees at the event were treated to all the traditional birthday party bells and whistles, including cupcakes topped with M&M's Pretzel candies, kid-friendly games like ladder toss and corn hole, and raffle prizes. There was also caricature stations, food carts serving pretzels and lemonade, and a temporary tattoo section.

Singer Cee Lo Green was at the event, making his appearance at noon to break open the giant piñata.

Filled with thousands of bags of M&M's Pretzel candy, the enormous structure took five days to build but only eight hours to break down.

The tented red carpet spanned a quarter mile of Hollywood Boulevard.

C-3PO and R2-D2 were among the crowd-pleasing characters on the carpet.

A substantial entrance build-out included the film's logo and graphics.

Costumed Stormtroopers stormed the arrivals carpet for Star Wars: The Force Awakens.

Logos decked the top of the tent, which was ready to be captured by aerial shots.

Arriving stars signed a six-foot model of the wrapped ANA Dreamliner airplane.

Lightsabers made for an eye-catching display at the premiere party.

Tables at the premiere party glowed from within.

An illuminated bar front underscored the overall glowing look and feel of the party.

Costumes from the film were displayed at the party.