To promote the release of Naked Juice’s Naked Pressed juice, the brand used a solar-powered vehicle that drove from New York to the Santa Monica Pier in March, with a stop in between for five days at South by Southwest in Austin. The truck, created by Future Colossal in partnership with Ignition Factory, had an automatic juice dispenser and a 10-foot interactive display that was used for a multi-player game with consumers at the stops at SXSW and Santa Monica. Using gesture tracking and wireless tablets, the game pitted three players against each other to capture and juice falling produce. At the end of each game the truck automatically dispensed bottles of juice. The solar array powered the game and also doubled as an awning to shield players from sun and rain.
Bacardi patterned with “Despacito” singer-songwriter Luis Fonsi to host a traveling holiday party bus that took riders around downtown Toronto on December 13. The exterior of the bus was decorated with branded holiday wrapping created by Shinzo Media. Pomp & Circumstance organized the event.
The inside of the bus featured over-the-top Christmas and branded Bacardi decorations, which were handled by Caspar Haydar Design.
The pastry team at JW Marriott Los Angeles at L.A. Live designed a life-size gingerbread bar, made with 1,300 pounds of spiced cookie dough and sugar. The structure, which will be on display through December 30, serves holiday cocktails and features bar tools and spirit bottles made out of candy and cookie dough. Guests can have their name engraved in icing on a sponsored gingerbread brick by making a donation through the hotel to the Children’s Miracle Network.
