As a subtle way to add more branding to the Hammerstein Ballroom, presenting sponsor Coca-Cola fashioned a chandelier from its aluminum bottles.
Photo: Jeeyun Lee for BizBash
Panorama
Bud Light brought its traveling dive bar activation to the festival, which provided a small stage for intimate sessions from up-and-coming artists and a rooftop viewing deck for fans. Mosaic conceptualized the activation, which was executed by experiential marketing agency Engine Shop at the festival. A multicolored marquee sign welcomed guests to the activation and also served as a popular Instagram moment.
Photo: Taylor McIntyre/BizBash
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