AO Sponsorship Ideas

Lollapalooza returned to Chicago's Grant Park from August 3 to 6. Between stages, festival grounds offered plenty of props for guests to pose with—including a giant fake lollipop in the festival's signature blue-and-orange hues.

Summer-staple games—including ping-pong—were also readily available on festival grounds. 

More games, including an oversize Connect-Four board, could be found in a family-friendly area known as Kidzapalooza. 

Some brands incorporated old-school games into their activations. Godiva, for instance, had a giant Plinko-style drop board. Depending on where their game chips landed, guests could win prizes such as tote bags, keychains, or free ice-cream treats. 

This year, a first-time scavenger hunt called Jane Says—named after the song by Jane's Addiction lead singer and Lollapalooza founder Perry Farrell—challenged guests to certain tasks taking place throughout the park. Billed by festival organizers as "part scavenger hunt, part quiz show, and part mission for global good," the activity let guests win prizes for themselves or cash prizes that could be donated to charity. Lollapalooza earmarked $100,000 for local and global initiatives via Jane Says.

In another Jane Says challenge, guests used their body heat to try to win free T-shirt prizes from a frozen block of ice. 

The "Tattoos and 'Dos" booth also offered braiding, hair chalking, and other festival-inspired hairstyling services for men and women. All services were complimentary.

In a V.I.P. area, guests could have their photos snapped inside the "Bud Light Lolla-Scope." The machine took rotating, 360-degree photos of guests, who then posted the images to their social media accounts. The images were automatically populated with the phrase: "And this happened at Lolla 2015," along with the #UpForWhatever hashtag.

New to this year’s festival grounds were the ACL Bodegas, convenience stores of sorts that sold fruits, snacks, and other essentials from $2 to $5.

Mixing music and home improvement, Lowe’s also created a paint drum station. As visitors struck each drum, different colored paints splashed up within giant tubes. The harder they hit, the higher the paint would jump. Guests could also pose with instruments for 180-degree gifs.

Perrier's bright activation was housed inside a clear tent. Outside, a bubble machine sent hundreds of bubbles floating through the air, drawing curious festival-goers over to check out the source.

Pepsi brought its "Zero Chill House" to festival grounds. The fun-house-style activation invited guests to jump into a pit of foam blocks in the soft drink's signature hues; guests could also grab prizes. 

Guests could get temporary tattoos at Dark Horse Wine. The company also scored lots of inexpensive marketing by offering branded ponchos when it began to rain briefly on Friday. Dozens of guests were suddenly seen wearing the company's logo, and others headed to its booth quickly to get a coverup for the rain.

Guests lined up to read the "missed connections" notices, which posted a branded wall.

Whole Foods returned as a sponsor and once again hosted a farmers'-market-style tent. The activation was strung with lanterns and displayed items such as sunflowers and fruits; tables inside were decked with red-and-white checked tablecloths.