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Stairs Branding

September 6, 2018
Cole Haan took to New York in 2012 to introduce its Chelsea Pump, marketed as a shoe that can be worn late into the night. As part of the brand’s “Don’t Go Home” campaign, it hosted dance parties at a venue where the stairs bore messages announcing reasons to stay out late.
Cole Haan took to New York in 2012 to introduce its Chelsea Pump, marketed as a shoe that can be worn late into the night. As part of the brand’s “Don’t Go Home” campaign, it hosted dance parties at a venue where the stairs bore messages announcing reasons to stay out late.
Photo: David X Prutting/BFAnyc.com
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