activation ideas

January 27, 2019
Cadbury House at BT London Live
Cadbury House at BT London Live
Cadbury also has a section where visitors can pen messages to Olympic athletes on the walls.
Photo: Rob Low
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Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
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Visitors embark on a rescue mission with a team of fellow Minecrafters.
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BMF Media Group designed 25 activations that each were reflective of a specific Marriott hotel brand. For the Aloft Hotels “Listen Up” section, the design reflected the brand’s passion for music and technology innovation. A structure with four cube-shape directional speakers was built to allow guests to place their heads inside and listen to artists from brand’s “Live at Aloft Hotels” concert series.
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Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
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LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
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