With the organizing committee's tight restrictions on efforts from outside marketers to attach their brands to the games, the official partners of the London Olympics have had an even more exclusive platform on which to promote their wares. From pavilions on the grounds of Olympic Park in Stratford to pop-ups around the city and large-scale activations in Central London's Hyde Park, here's a look at what the sponsors of the 2012 summer games are doing.
Cadbury House at BT London Live
Photo: Rob Low
Coca-Cola's Beatbox Pavilion
Photo: Gareth Cattermole/Getty Images For Coca-Cola
Coca-Cola's Beatbox Pavilion
Photo: Gareth Cattermole/Getty Images For Coca-Cola
Coca-Cola's Beatbox Pavilion
Photo: Bengt Erik Akerblom for BizBash
BMW Group Pavilion
Photo: Getty Images
BMW Group Pavilion
Photo: Bengt Erik Akerblom for BizBash
Acer's Journey
Photo: Bengt Erik Akerblom for BizBash
Acer's Journey
Photo: Bengt Erik Akerblom for BizBash
Acer's Journey
Photo: Bengt Erik Akerblom for BizBash
Park Live, Presented by British Airways
Photo: Bengt Erik Akerblom for BizBash
Panasonic 3-D Theater
Photo: Courtesy of Panasonic
Panasonic 3-D Theater
Photo: Courtesy of Panasonic
Samsung Mobile PIN
Photo: Bengt Erik Akerblom for BizBash
McDonald's Restaurant in Olympic Park
Photo: Oli Scarff/Getty Images
McDonald's Restaurant in Olympic Park
Photo: Daniel Lynch
BT London Live
Photo: Bengt Erik Akerblom for BizBash
BT London Live
Photo: Bengt Erik Akerblom for BizBash
BT London Live
Photo: Bengt Erik Akerblom for BizBash
Cadbury House at BT London Live
Photo: Bengt Erik Akerblom for BizBash
Cadbury House at BT London Live
Photo: Rob Low
P&G Family Home
Photo: Eamonn MacCormack for Getty/P&G
P&G Family Home
Photo: Eamonn MacCormack for Getty/P&G
P&G Family Home
Photo: Eamonn MacCormack for Getty/P&G
P&G Family Home
Photo: Eamonn MacCormack for Getty/P&G
Adidas London 2012 Lounge
Photo: Getty Images