Experiential Marketing, Activations & Sponsorships: Page 7

Experiential Marketing, Activations & Sponsorships
See How ABC Brought Some ‘Big Deck Energy’ to Promote Its New Show
The network surprised shoppers and travelers with luxe upgrades to create buzz around Doctor Odyssey, which is set on a high-end cruise ship.
Branded bags were filled with water and snacks, as well as self-care items like sunscreen and personal fans.
Experiential Marketing, Activations & Sponsorships
See Inside This Year’s Colorful SEPHORiA Event in Atlanta
The retailer’s annual event moved to a new city in 2024 but still offered the same extensive programming and fun brand activations it’s known for.
Programming included master class sessions led by founders and experts.
Experiential Marketing, Activations & Sponsorships
FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show
The network celebrated the premiere of Ryan Murphy’s new series, Grotesquerie, with two truly unique activations—one of which involved "scream chambers."
To promote Ryan Murphy's new horror series Grotesquerie, FX hosted a multimarket immersive dining event called “The Feast.'
Experiential Marketing, Activations & Sponsorships
In Plane Sight: See How These Airport Activations Engaged Travelers
Brands such as The Macallan and Emergen-C set up shop on the ground to promote new products and attract the attention of passengers on the go.
The Macallan Colour Collection Pop-Up
Experiential Marketing, Activations & Sponsorships
See How PrettyLittleThing Is Bringing Its Online Shop to College Campuses
The e-retailer is visiting schools across the U.S. with its fun pop-up store experience.
The e-retailer's decked-out school bus is painted a pale pink.
Experiential Marketing, Activations & Sponsorships
Gangster's Paradise: See How HBO’s ‘The Penguin’ Took Over New York City
To promote its new series, the streaming service infiltrated festivals, local businesses, and more with nods to the title character's seedy underworld.
In celebration of the premiere of the series on Max, T Brand Studio, the content studio within New York Times Advertising, transformed the newspaper's cover wrap into Gotham’s fictional hometown tabloid, the Gotham Gazette.
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Strategy
How Shopify Shook Up the Traditional Conference Playbook
Experiential Marketing, Activations & Sponsorships
28 Cool Event Ideas You May Have Missed From Marvel Studios, Red Bull, YSL Beauty, and More
Here’s a look at some steal-worthy ideas we spotted in September 2024.
Disney Junior Activation at D23
Experiential Marketing, Activations & Sponsorships
See Inside This Year's Fast Company Innovation Festival
The media brand’s annual event celebrated its 10th year with big-name interviews, adult “field trips,” and a record number of brand partners.
The Main Stage at BMCC Tribeca Performing Arts Center featured conversations with Ryan Reynolds, Issa Rae, Lin-Manuel Miranda, and Netflix co-CEO Ted Sarandos (pictured). The courtyard and lobby of the venue hosted activations and sampling opportunities.
Experiential Marketing, Activations & Sponsorships
Emmy Awards 2024: Jaw-Dropping Event Designs From Netflix, HBO | Max, Disney, and More
Along with gold hardware, TV's biggest night awarded stars and execs with dazzling parties before and after the ceremony.
Television Academy's Governors Gala
Experiential Marketing, Activations & Sponsorships
Why AARP Might Be the Coolest Brand Activating Right Now
The organization, which is synonymous with mature folks, sponsored The Rolling Stones’ latest tour and took a fun branded activation on the road.
“Part of the AARP culture is to sponsor events and help bridge generations, just like what the Stones do as well,” said Jason Weinstein, AARP’s vice president of event strategy and service, about the partnership between the band and the organization.
Experiential Marketing, Activations & Sponsorships
Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025
Brands such as Samsung, L.L.Bean, and Olaplex engaged the fashion crowd with parties, pop-ups, and designer collabs.
Each sleepwear garment includes a hangtag with a QR code that offers a behind-the-scenes look into Smith’s personal experience with the Galaxy Ring and how it inspired the pieces.
Experiential Marketing, Activations & Sponsorships
See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival
Play Points members at Zedd in the Park were able to earn rewards, get exclusive merch, and score major stage views at the over-the-top experience.
Like the brand's previous activations, the Google Play Playground aimed to reward its Play Points members and help connect them to content beyond the Play Store.
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