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  1. Production & Strategy
  2. Social Events

25th Anniversary

July 14, 2015
The event took place in a 20,000-square-foot tent from Arena Americas that was situated on the grounds of the McCormick Tribune Y.M.C.A.
The event took place in a 20,000-square-foot tent from Arena Americas that was situated on the grounds of the McCormick Tribune Y.M.C.A.
Photo: Erika Dufour For the Revel Group
Sponsor names appeared on the back of ghost chairs at each sponsor's table.
Sponsor names appeared on the back of ghost chairs at each sponsor's table.
Photo: Erika Dufour For the Revel Group
Limelight Catering serviced the event. Menu items included a first course of hanging flatbreads in two flavors: herb and olive oil and three cheese. The dish incorporated onions from an Illinois farm and cheeses from Wisconsin.
Limelight Catering serviced the event. Menu items included a first course of hanging flatbreads in two flavors: herb and olive oil and three cheese. The dish incorporated onions from an Illinois farm and cheeses from Wisconsin.
Photo: Erika Dufour For the Revel Group
The entrée was pan-seared filet of beef and blackened miso cod with potato and fennel gratin, spring vegetable succotash, and red miso sauce. Ingredients were culled from local farms including Slagel Family Farms, Nichols Farm & Orchard, and Stewards of the Land.
The entrée was pan-seared filet of beef and blackened miso cod with potato and fennel gratin, spring vegetable succotash, and red miso sauce. Ingredients were culled from local farms including Slagel Family Farms, Nichols Farm & Orchard, and Stewards of the Land.
Photo: Erika Dufour For the Revel Group
Dessert was Eli's Cheesecake with seedling strawberries and poached rhubarb from the Ellis Family Farm in Michigan.
Dessert was Eli's Cheesecake with seedling strawberries and poached rhubarb from the Ellis Family Farm in Michigan.
Photo: Erika Dufour For the Revel Group
After-party entertainment included a performance from cellist Tahirah Whittington, who is pursuing her doctorate at the Bienen School of Music at Northwestern University.
After-party entertainment included a performance from cellist Tahirah Whittington, who is pursuing her doctorate at the Bienen School of Music at Northwestern University.
Photo: Erika Dufour For the Revel Group
Artist Shala created a piece of original artwork at the event, which was auctioned off for $8,000 at the live auction. The artist encouraged guests to participate in the creation of the piece by having them sign their names on it.
Artist Shala created a piece of original artwork at the event, which was auctioned off for $8,000 at the live auction. The artist encouraged guests to participate in the creation of the piece by having them sign their names on it.
Photo: Erika Dufour For the Revel Group
Lani Love (pictured) was one of the DJs to spin at the after-party. Megan Taylor also spun, and the Alderman Proco Joe Moreno tried his hand at the turntables during a special guest appearance.
Lani Love (pictured) was one of the DJs to spin at the after-party. Megan Taylor also spun, and the Alderman Proco Joe Moreno tried his hand at the turntables during a special guest appearance.
Photo: Erika Dufour For the Revel Group
At night, lighting from Sound Investment was meant to evoke a sunset with hues of yellow, orange, and red.
At night, lighting from Sound Investment was meant to evoke a sunset with hues of yellow, orange, and red.
Photo: Erika Dufour For the Revel Group
Lacma hosted a 50th anniversary gala this year—a special fund-raiser for the milestone occasion that pulled in $5 million—where performers greeted guests on the red carpet.
Lacma hosted a 50th anniversary gala this year—a special fund-raiser for the milestone occasion that pulled in $5 million—where performers greeted guests on the red carpet.
Photo: Line 8 Photography. All rights reserved.
Drummers from Earth Harp Collective performed near Chris Burden's 'Urban Light' lamppost installation.
Drummers from Earth Harp Collective performed near Chris Burden's "Urban Light" lamppost installation.
Photo: Rich Polk/Getty Images for Lacma
Mark's Garden handled the flowers, which provided pops of red throughout the event.
Mark's Garden handled the flowers, which provided pops of red throughout the event.
Photo: Line 8 Photography. All rights reserved.
About 750 guests attended the dinner. In the dining area, black fabric draped the east and west walls, while the south wall was an 88- by 22-foot custom green hedge wall installation highlighting the Lacma 50 logo.
About 750 guests attended the dinner. In the dining area, black fabric draped the east and west walls, while the south wall was an 88- by 22-foot custom green hedge wall installation highlighting the Lacma 50 logo.
Photo: Line 8 Photography. All rights reserved.
Patina catered the dinner, where dishes bore the numeral '50' to celebrate the museum's big anniversary. Landmark Winery and Colgin Vineyards provided the wines.
Patina catered the dinner, where dishes bore the numeral "50" to celebrate the museum's big anniversary. Landmark Winery and Colgin Vineyards provided the wines.
Photo: Michael Kovac/Getty Images for Lacma
Seal performed for the crowd.
Seal performed for the crowd.
Photo: Stefanie Keenan/Getty Images for Lacma
A 60-student performance group from John Burroughs’s High School Powerhouse Choir created and sang a birthday medley to Lacma, backed by a firework wall display.
A 60-student performance group from John Burroughs’s High School Powerhouse Choir created and sang a birthday medley to Lacma, backed by a  firework wall display.
Photo: Stefanie Keenan/Getty Images for Lacma
Strange Fruit performed a dramatic aerial act for the crowd.
Strange Fruit performed a dramatic aerial act for the crowd.
Photo: Line 8 Photography. All rights reserved.
Following their energetic performance, the students lined the concourse with red lit spheres. As guests exited, they scooped up freshly made doughnuts and coffee.
Following their energetic performance, the students lined the concourse with red lit spheres. As guests exited, they scooped up freshly made doughnuts and coffee.
Photo: Charley Gallay/Getty Images for Lacma
Bright yellow construction hats served as on-theme—and easy-to-read—custom table numbers at the Make It Right gala, which was held in May at the Sugar Mill in New Orleans.
Bright yellow construction hats served as on-theme—and easy-to-read—custom table numbers at the Make It Right gala, which was held in May at the Sugar Mill in New Orleans.
Photo: Susie Montagna
Sheets of nails were arranged in a chevron pattern to create a functional and eye-grabbing table centerpiece.
Sheets of nails were arranged in a chevron pattern to create a functional and eye-grabbing table centerpiece.
Photo: Susie Montagna
For the small stage backdrop, 1,200 paint cans were arranged to spell out the word 'give.'
For the small stage backdrop, 1,200 paint cans were arranged to spell out the word "give."
Photo: Susie Montagna
Resting on sawhorses, the banquet tables were made from materials that will become kitchen counters.
Resting on sawhorses, the banquet tables were made from materials that will become kitchen counters.
Photo: Susie Montagna
Event designer David Stark suspended door frames, ladders, and other construction materials to spell out the name of the foundation in an overhead decor piece.
Event designer David Stark suspended door frames, ladders, and other construction materials to spell out the name of the foundation in an overhead decor piece.
Photo: Susie Montagna
As a surprising and humorous way to decorate the cavernous Park Avenue Armory's drill hall, the Jewish Museum and David Stark used more than 5,000 T-shirts to form walls and a ceiling. The custom tees were painted with tongue-in-cheek takes on classic slogans, like 'Frankie Says Relax It's Purim' and 'Got Spiel?' 'We love the fact that the characters of Purim—Esther, Mordecai, Haman, and Ahasuerus—could somehow be re-contextualized as the Fab Four, and thinking of that iconic T-shirt in which the Beatles names were lain out in the Helvetica font, we immediately made the leap to lay out our Purim names in that same format. And then that led to the blur of other iconic T-shirt graphics mixed with references to Judaism and Purim—all with a big smirk,' said Stark.
As a surprising and humorous way to decorate the cavernous Park Avenue Armory's drill hall, the Jewish Museum and David Stark used more than 5,000 T-shirts to form walls and a ceiling. The custom tees were painted with tongue-in-cheek takes on classic slogans, like "Frankie Says Relax It's Purim" and "Got Spiel?" "We love the fact that the characters of Purim—Esther, Mordecai, Haman, and Ahasuerus—could somehow be re-contextualized as the Fab Four, and thinking of that iconic T-shirt in which the Beatles names were lain out in the Helvetica font, we immediately made the leap to lay out our Purim names in that same format. And then that led to the blur of other iconic T-shirt graphics mixed with references to Judaism and Purim—all with a big smirk," said Stark.
Photo: Susie Montagna
From a production perspective, the T-shirts were light enough to hang overhead, which lowered the Upper East Side venue's ceiling height and created a sense of intimacy in the space.
From a production perspective, the T-shirts were light enough to hang overhead, which lowered the Upper East Side venue's ceiling height and created a sense of intimacy in the space.
Photo: Susie Montagna
The T-shirts—in different colors and printed with a variety of phrases—also decorated the cocktail space, creating continuity in the design between the reception and dinner spaces. The furniture, bars, and decor were kept to a minimum in the cocktail area, allowing the eyes to be drawn upwards.
The T-shirts—in different colors and printed with a variety of phrases—also decorated the cocktail space, creating continuity in the design between the reception and dinner spaces. The furniture, bars, and decor were kept to a minimum in the cocktail area, allowing the eyes to be drawn upwards.
Photo: Susie Montagna
The T-shirts were even used to create a wall between the dinner area and cocktails; the colors and slogans provided the tactile and whimsical backdrop for the DJ booth where duo Andrew Andrew spun tunes for guests.
The T-shirts were even used to create a wall between the dinner area and cocktails; the colors and slogans provided the tactile and whimsical backdrop for the DJ booth where duo Andrew Andrew spun tunes for guests.
Photo: Susie Montagna
Staffers also matched the evening's design, sporting long-sleeved tees printed with 'Esther, Mordecai, Ahasuerus & Haman,' the names of the main characters in the story of Purim.
Staffers also matched the evening's design, sporting long-sleeved tees printed with "Esther, Mordecai, Ahasuerus & Haman," the names of the main characters in the story of Purim.
Photo: Susie Montagna
The 'Lomo Wall,' created with creative agency BBDO New York, consisted of 3,000 photos that were part of the American Red Cross's 'Storytellers' advertising campaign.
The "Lomo Wall," created with creative agency BBDO New York, consisted of 3,000 photos that were part of the American Red Cross's "Storytellers" advertising campaign.
Photo: Eddie Arrossi
The wall served as a decor piece—and unofficial photo backdrop—at the V.I.P. reception.
The wall served as a decor piece—and unofficial photo backdrop—at the V.I.P. reception.
Photo: Eddie Arrossi
General Ray Odierno, chief of staff of the Army, received the Lifetime of Service Award, and Colonel Gregory Gadson received the Exceptional Service Award.
General Ray Odierno, chief of staff of the Army, received the Lifetime of Service Award, and Colonel Gregory Gadson received the Exceptional Service Award.
Photo: Eddie Arrossi
A banner and giant red cross were part of the event staging and changed appearance with lighting patterns.
A banner and giant red cross were part of the event staging and changed appearance with lighting patterns.
Photo: Eddie Arrossi
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