Here’s a look at 10 highlights from our event coverage this week, including Betty White's 90th birthday party thrown by NBC, Nintendo's artsy lounge during the Sundance Film Festival, the claw machine game at the opening soirée of Chanel's Numéros Privés exhibit, and the Coachella-inspired preview from American Eagle.
Photo: Dale Wilcox Photography/DWP
Sundance Channel's Headquarters at the 2012 Sundance Film Festival
Precision Event Group worked with the Sundance Channel to create a headquarters for the brand at this year's festival. The team transformed Park City's Hope Gallery on Main Street into a consumer experience and production space. Freecreditscore.com sponsored the HQ Café, which offered free coffee and charging stations.
Photo: Dale Wilcox Photography/DWP
Nintendo 3DS Experience at the 2012 Sundance Film Festival
To court Sundance festival attendees, Nintendo created an experiential lounge in Park City’s Meyer Gallery and used its 3DS console to display photos of Park City as art on the walls.
Photo: Jason Merritt/Getty Images for Nintendo
Chanel's Numéros Privés Launch
On Friday, January 20, Chanel threw a lavish soirée at the Wynn Las Vegas to celebrate the launch of its invitation-only exhibition. Among the night's biggest draws were the branded claw machines, where guests tried to grab little gift bags using the mechanical arms.
Photo: Billy Farrell/BFAnyc.com
Cottonelle's "Respect the Roll" Media Launch
For the January 17 media preview of its latest campaign, Cottonelle filled Toronto's Gardiner Museum with colorful decor inspired by Jonathan Adler's toilet paper covers. Rather than flying Adler in for the event, the organizers saved funds by hosting a Q&A with the interior designer via Skype.
Photo: Pawel Dwulit
NBC's 90th Birthday Celebration for Betty White
Still very much steeped in show business, Betty White turned 90 with a bash that aired January 16 on NBC. The live event behind the television spectacle took place on January 8 at the Millennium Biltmore in downtown Los Angeles, where Betty Crocker presented White with a giant cake.
Photo: Trae/Patton NBC
Absolut Miami Launch
Absolut Miami, a new, limited-edition product from the vodka company, debuted at a January 19 party held at the Fontainebleau Miami Beach, where dancers performed inside a Hollywood Squares-style structure.
Photo: Nick Valentine/World Red Eye
Washington Ballet Jeté Society's Mad Hatter Dance Party
About halfway through the Washington Ballet's annual fund-raiser last Saturday, six dancers performed a special modern dance choreographed by former company dancer Aaron Jackson, who creates a new number for the party each year.
Photo: Tony Brown/Imijphoto.com
'Man on a Ledge' Premiere Party
Summit Entertainment's new thriller, Man on a Ledge, premiered with a screening on Monday night at Grauman's Chinese Theatre. Afterwards, the party took to the venue's recently revamped converted lobby, the property's first go at hosting the type of premiere bash it intended to draw with the overhaul.
Photo: Sean Twomey/2me Studios
American Eagle's Summer 2012 Preview
To reflect the underlying motif of its summer collection, American Eagle built a Coachella-inspired set inside its New York showroom for a press preview on Wednesday morning.
Photo: Jika González for BizBash
Susan G. Komen’s “Pretty Pink Party”
Dressed in pink outfits, staffers for Susan G. Komen's January 14 “Pretty Pink Party” in Palm Beach walked around the cocktail reception as mobile tables, serving pink cosmopolitans to guests.
Photo: Lucien Capehart
