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  1. Production & Strategy
  2. Social Events

The Week in Events: Fran Drescher's Gay Wedding, Clean Staging at the TED Conference, Oreo's Centennial Promo

Anna Sekula
March 9, 2012

Here's a look at 10 highlights from our event coverage this week, including the visuals from the TED Conference and TEDActive in California, Caesars Entertainment's simultaneous four-city concert, the 175th birthday party for the city of Chicago, and the same-sex wedding to promote the second season of Happily Divorced.

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Photo: James Duncan Davidson
‘Happily Divorced’ Season 2 Promotion
‘Happily Divorced’ Season 2 Promotion
To mark the second-season premiere of its sitcom Happily Divorced, TV Land organized a same-sex wedding at XL Nightclub in New York on Tuesday night. Fran Drescher, the star of the show, was ordained for the event, which included a cake designed by Sylvia Weinstock.
Photo: Neilson Barnard/Getty Images for Flying Television
TED Conference 2012
TED Conference 2012
Oversize letters spelled out TED as part of the Technology, Entertainment, and Design annual conference's clean, on-brand stage design. The event, which took place February 27 through March 2, brought speakers like Rio de Janeiro Mayor Eduardo Paes to Long Beach, California.
Photo: James Duncan Davidson
TEDActive 2012
TEDActive 2012
At the TED Conference simulcast event in Palm Springs, known as TEDActive, the light installation "Magical Underwater Thinking With Scott Watson" beckoned guests to take a whirl through its colorful pieces.
Photo: Marla Aufmuth
Oreo's 100th-Birthday Promotional Stunt
Oreo's 100th-Birthday Promotional Stunt
On Tuesday, Oreo and Nabisco hosted flash-mob birthday parties around the world, including one at Mary Brickell Village in downtown Miami, where more than 40 performers broke out in song and dance and there was even an appearance by “Oreo Man.”
Photo: David Adame for Oreo
Chicago Symphony Orchestra’s ReMix Fund-Raiser
Chicago Symphony Orchestra’s ReMix Fund-Raiser
At the Chicago Symphony Orchestra's "Remix" fund-raiser on March 2, Entertaining Company's menu of small plates included a brownie burger. Served with shortbread sliced to look like French fries and strawberry sauce that resembled ketchup, the snack had the deceptive look of a typical slider.
Photo: Courtesy of Entertaining Company
National Golf Expo 2012
National Golf Expo 2012
The National Golf Expo took place at Boston's Seaport World Trade Center March 2 to 4. An estimated 83 percent of the 20,000 attendees were male, a statistic this year's show took into account with the new Man Cave. Located near the front of the show floor, the area was stocked with plush couches, trivia games, a pool table, flat-screen TVs, and a bar with samples of New England craft beer.
Photo: Courtesy of the Paragon Group Inc.
Caesars Entertainment “Escape to Total Rewards” Launch
Caesars Entertainment “Escape to Total Rewards” Launch
To launch the next generation of its Total Rewards customer loyalty program, Caesars Entertainment hosted simultaneous concerts in New York, Los Angeles, Chicago, and New Orleans on March 1. Linked to each other via live satellite, the separate promotions essentially became one show. For instance, when Sean "Diddy" Combs took to the stage in New York, his performance was broadcast to large screens in the other cities.
Photo: Larry Busacca/Getty Images for Caesars Entertainment
Rogers Digital Media "Nouveau Rouge" Relaunch
Rogers Digital Media 'Nouveau Rouge' Relaunch
Held at Toronto’s Fermenting Cellar on March 1, the launch for Rogers Digital Media’s new look included interactive projections by Phosphorous Media. While standing in a marked spot, guests could point to moving items in the projection to get facts about Rogers Digital Media.
Photo: Masoud Photography
Servicemembers Legal Defense Network 20th Anniversary Dinner
Servicemembers Legal Defense Network 20th Anniversary Dinner
Despite heading into its annual fund-raiser on Saturday night with lower-than-average sponsorship levels, the Servicemembers Legal Defense Network doubled the money raised at last year's event by creating a competitive atmosphere and tracking live text pledges on a 39-foot scoreboard suspended above the stage.
Photo: Chris Burch
Chicago’s 175th-Birthday Party
Chicago’s 175th-Birthday Party
Chicago officially became a city on March 4, 1837, which meant that a 175th-birthday party was in order on Sunday. Held at the apropos Chicago History Museum, the afternoon affair had family-friendly educational activities and a four-tier, 80-pound birthday cake created by Vinny Garcia of Bleeding Heart Bakery. Decorated with symbols of the city's various neighborhoods, the organic vanilla bean dessert was topped with vanilla bean frosting and Italian butter cream.
Photo: Courtesy of Bleeding Heart Bakery
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