Governors Ball 2019: 29 Instagrammable Ideas From Festival Organizers and Sponsors
See how Bud Light, Aperol Spritz, American Eagle, Honda, Google Pixel, and more engaged with attendees off the festival stages.
NEW YORK—Serving as the kickoff to the U.S. summer music festival season, Governors Ball once again drew high-profile and up-and-coming musical acts to Randall’s Island Park in New York. But the ninth annual festival, held May 31 to June 2 and produced by Founders Entertainment, didn’t end its three-day run on a smooth note, thanks to severe weather. The final day of the festival was delayed nearly seven hours because of the forecast (canceling numerous acts) and once the gates opened at 6:30 p.m., only 11 acts performed before the festival was evacuated due to thunderstorms; headlining performances from the Strokes and SZA were canceled. The weather-induced chaos also involved angry attendees struggling to make their way off the island during the downpours. Organizers provided attendees information on how to get refunds for the final day and also hosted a Reddit forum to address attendees' grievances.
Despite a frustrating conclusion, the first two days of the festival delivered memorable performances from artists such as Tyler, the Creator; Lil Wayne; Kacey Musgraves; and Florence & the Machine. Off the performance stages, the festival partnerships were highlighted with activations that offered festivalgoers colorful, summer-theme photo ops; innovative ways to win brand swag; and branded environments to enjoy local artists, play lawn games, and take a break from the crowds.
Here’s a look at how festival partners including Pepsi, Asics, Campo Viejo, State Farm, OGX, and more engaged with attendees at this year’s Governors Ball.