Production & Strategy: Page 711

Production & Strategy
CowParade Auction Takes Grand Central
Vanderbilt Hall at Grand Central Terminal was the site of a cocktail reception before the auction of the CowParade cows.
Strategy
Mags Packed with Party Ideas
Strategy
TECHNOLOGY: Evite's Email Invitations
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Programming & Entertainment
NYC Goes Gaga with Events
Strategy
Glamour Invitations Go Missing
Programming & Entertainment
Choosing an M.C.
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Strategy
How Shopify Shook Up the Traditional Conference Playbook
Sports
WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event
Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Experiential Marketing, Activations & Sponsorships
Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers
Sports
What You Didn’t See on TV at the 2025 ESPYS
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Programming & Entertainment
Virtual Entertainment at IBM Party
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Programming & Entertainment
MTV Schmoozes Media Insiders
Panelist and Miramax head honcho Harvey Weinstein frequently called out to CBS Viacom's chairman, Sumner Redstone, during the discussion.
Strategy
New Yorkers Head to D.C.
Programming & Entertainment
Hot Pants and Rainbow Flags at Gay Pride Parade
Like many floats, the God's Love We Deliver float by Bond Parade Floats featured scores of go-go boys.
Production & Strategy
Cocktails and Cash with the Dot-Com Congressman
Pureadvice.com's Matthew Cohen (left) hosted a fund-raiser in a renovated bank vault at Vine for Rep. Sam Gejdenson (D-Conn.).
Programming & Entertainment
Streetwalking Returns to Times Square
Stiltwalker Joanna Sherman helped draw the crowds from Times Square to the festival on West 46th Street.
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