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Sports: Page 5
Sports
How Adidas Helped Nebraska Set a World Attendance Record
The brand was on hand for the University of Nebraska-Lincoln's Volleyball Day in Nebraska, which saw more than 92,000 fans pack Memorial Stadium.
Sports
This Energy Drink Brand Hosted a Backyard Pickleball Tournament for Charity
CELSIUS and YouTube star David Dobrik produced a pickleball-themed activation with celeb guests.
Sports
How AI Is Improving the Game-Day Experience for NFL Fans
With the start of football season on the horizon, this buzzy tech is primed to redefine how fans engage with their favorite teams.
Sports
How Nashville Turned a Niche Motor Sports Event Into a Three-Day Festival
From the city selection to permitting to serving the community through fan feedback, we’re digging into the (fast) moving pieces that brought the Big Machine Music City Grand Prix to life.
Sports
MLS All-Star Week 2023: Inside Fan-Forward Activations From Coca-Cola and Adidas
From a concert on a pier to a vintage pop-up truck, these brands went big for the exhibition match in Washington, D.C.
Sports
How Marriott and Manchester United Scored Big for the Team's Return to the States
Fans got a kick out of experiences in New York and San Diego as the globally followed team returned to the U.S. for the first time in five years.
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Programming & Entertainment
Event Personalization Moments That Really Worked
Event Production & Fabrication
Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity
Experiential Marketing, Activations & Sponsorships
These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season
Meetings
C2 Montreal 2024: How a New Venue Aimed to Inspire Networking and Connection
Programming & Entertainment
How to Creatively Execute Stunts at Events—Without Sacrificing Safety
Experiential Marketing, Activations & Sponsorships
See Inside Cheez-It's Diner Experience with Its Over-the-Top Menu Items
Sports
WNBA All-Star Weekend 2023: How Legends and Rising Stars Celebrated On and Off the Court
American Express, AT&T, and WNBA legend Sheryl Swoopes played host to standout activations and events.
Sports
This Event Prof Wants to Build a 'Comic Con for Sports' with Fanatics Events
Event industry veteran Lance Fensterman gives us the scoop on the sports industry giant's new events division. He also shares what's working now in the world of fan experiences.
Sports
MLB All-Star Week 2023: Seattle Pulled Out All the Stops for a Successful (and Impactful) Event
T-Mobile, Mastercard, and Capital One activated for fans in and around T-Mobile Park.
Sponsored
3 Mixed Reality Experiences Revolutionizing Fan Engagement
Uncover three mixed-reality experiences that are revolutionizing sports marketing.
Sports
See How the 2023 ESPYS Captured the Emotional Side of Sports
The 31st installment of the annual awards didn't have a host this year but still presented the inspiring moments it's known for.
Sports
How This Baseball Stadium Hosted a Soccer Game, Concert, and Corporate Event—Back to Back
Over the week of Fourth of July, the New York Mets events team had their work cut out for them as they flipped Citi Field multiple times, including for a New York City FC soccer match and a Burna Boy concert.
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