Sports: Page 4

Pit Stop Perfection: 10 Race Car Decor Ideas to Fuel Your Next Event

From a monochromatic helmet wall to a black-and-white-checkered stiletto, these race car-inspired designs are fit for fast-lane events.

Last year's F1 Las Vegas Grand Prix was chock full of inspiring race car decor. The racing company tapped Blueprint Studios to design and produce its three official hospitality spaces. One of our favorites? This space, sponsored by Heineken, which took on a “Neon House” theme and featured programming by Corso Marketing Group. The neon-inspired space made an impact with oversize driver helmets as decor. See more: Formula 1 Las Vegas Grand Prix: Behind the Scenes of the Race's Biggest Events

Sports Illustrated Shifts Into High Gear for Two Live Experiences at Austin's F1 Race Weekend

The media brand hosted Club SI during the day and Circuit Series come nightfall at the latest Formula 1 race in Austin, Texas.

SI hosted a post-race ticketed after-party called Circuit Series on Oct. 19 that featured headlining DJ duo Loud Luxury.

Get an Under-the-Hood Look at Travis Kelce's Annual Car Jam Fundraiser

The superstar tight end's annual Kelce Car Jam brought together vintage cars, local celebrities, and community pride to raise funds for STEM education and youth empowerment.

The second annual Kelce Car Jam raised funds for Operation Breakthrough's Ignition Lab, a STEM workspace for Kansas City teenagers living in poverty.

Behind the Scenes at LA28’s Olympic Handovers—and What Comes Next for the Planning Team

Here's what it took to produce those buzzy handover celebrations (Tom Cruise, anyone?), and how the 2028 Olympics planning team's focus is shifting now that the Paris Games have wrapped.

How This Annual VIP Golf Tournament Is Driving the Conversation About Cannabis

TeeHC Open is an invitation-only, immersive event designed to "connect cannabis with experiences that people might not associate with it.”

“Everything's curated—the music, people, vendors, and experience,” says Brum. “With each event, the intention is ensuring that each attendee’s investment of their time and resources delivers the maximum ROI.”

How Barstool Sports Took on the Great Outdoors with This Camp-Themed Activation

Lakeside laughs and plenty of classic camp activities were on the docket for the media brand's multiday Camp Barstool.

Camp Barstool was a fun-filled, end-of-summer way for some of Barstool's most popular shows to livestream out of office from the great outdoors. This setup is where shows like The Yak aired live Aug. 20-22.

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

See Inside This High-Tech, Multisensory Experience from Don Julio

US Open 2024: 18 Grand Slam Events, Activations, and Collabs That Served More Than Tennis

See how brands like La Roche-Posay, American Express, and Aveeno made a splash off the court.

La Roche-Posay’s Pickleball Tournament

See How the College Football Hall of Fame Is Transporting Fans Into the Game Day Experience

Thanks to artificial intelligence-powered, personalized tech, visitors can now see themselves cheering in the stands, stepping in as head coach, and more.

The College Football Hall of Fame's 10th Anniversary Celebration and Kickoff Game Football Fest on Aug. 24 featured multiple live DJs, local team mascots, cheerleaders, and marching bands, as well as a performance by Antwan “Big Boi” Patton of Outkast.

Game-Day Glam: 16 Touchdown-Worthy Football Decor Ideas for Your Next Event

From helmet thrones to football-shaped florals, these creative ideas have scored big at football-themed events.

Your football parties probably include six-packs, chicken wings, and seven-layer dip. But, if you’re looking to add a bit of an upscale twist, grab some inspiration from this 2022 styled shoot from Los Angeles-based event company At Your Door Events. The team aimed to reimagine the modern Super Bowl party with stylish twists on football-themed decor, like this vibrant centerpiece.

Merch Madness: See Inside the First-Ever Fanatics Fest

We delve into five ways the inaugural event leaned into sports fandom with a slew of immersive and interactive moments, plus exclusive merchandise (and no shortage of celeb sightings).

MLB All-Star Week 2024: How This Trading Card Activation Stole the Spotlight

Topps teamed up with MKG for a home run experience that allowed baseball fans young and old to interact with and learn more about trading cards.

The Topps activation was part of Capital One All-Star Village at Choctaw Stadium, the former home of the Texas Rangers, who now play at Globe Life Field, which opened in 2020. (Globe Life Field is where the All-Star Game took place.) The All-Star Village aimed to feel like a baseball theme park for fans.

Why This Hotel Brand Decided to Host a Yearlong Golf Tournament

Omni Hotels & Resorts is running a family-focused event series that will culminate with a championship next year.

The tournament features three divisions: Parent/Child, Grandparent/Grandchild, and PGA Professional with Child or Parent.

Page 4 of 13