Game-Day Glam: 16 Touchdown-Worthy Football Decor Ideas for Your Next Event

Your football parties probably include six-packs, chicken wings, and seven-layer dip. But, if you’re looking to add a bit of an upscale twist, grab some inspiration from this 2022 styled shoot from Los Angeles-based event company At Your Door Events. The team aimed to reimagine the modern Super Bowl party with stylish twists on football-themed decor, like this vibrant centerpiece.

Other stylish twists on football-themed decor popped up throughout the styled shoot, including football-shaped glassware plus florals from White Sakuras. See more: 11 Ideas for an Upscale Super Bowl Party

For a party for Uber during Super Bowl LVIII week, designer David Stark used a giant football to create a unique and memorable ceiling moment.

In 2023, Gifts for the Good Life returned to the College Football Playoff National Championship game for its sixth season, where it brought California cool and Hollywood glam to a VIP swag suite. The collectible football is always a highlight of the CFP gifting suite, so the team presented it in a dramatic black box meant to feel like an award. The awardlike motif continued throughout the room itself, which housed a gigantic version of a black box holding the gold footballs and lighting that evoked a Hollywood marquee. See more: Tips for Creating a Memorable Gifting Experience—Courtesy of the College Football Playoff

During Super Bowl LVI in 2022, Joe Lewis Company designed, built, and installed a helmet-throne photo op for client Dapper Labs. Intended to promote NFT brand NFL All Day, the photo op was situated on the red carpet for the NFL Honors.

Also at Super Bowl LVI, FLUF World—a collection of metaverse-ready 3D avatars, music, and games—worked with ALAB Group to host FLUF Haus L.A. USC’s marching band added entertainment to the evening, which had a football field-inspired step-and-repeat.

In 2021, Dos Equis worked with creative agency MKG to build a state-of-the-art robotic brass band jukebox in the shape of Dos Equis’ XX logo. The 36-piece, 8-by-10-foot band was fully fabricated with working instruments; it traveled to football games every Saturday throughout the Sun Belt Conference that year. To add more branding moments and engagement opportunities, the robotic band was accompanied at games by a full-service Dos Equis bar and an oversize foam finger for photo ops, which was set in front of a wall of white footballs. See more: Why Dos Equis' Rose Bowl Activation Includes a 36-Piece Robotic Brass Band

At the NFL's inaugural “A Look Into the Future” breakfast, co-sponsored by PepsiCo., in 2022, there were floral footballs and cleats created by Empty Vase.

For Super Bowl LVIII in 2024, NFL teamed up with Sphere Entertainment Co. to create custom Super Bowl LVIII content, created exclusively by Sphere Studios, on the Sphere’s fully programmable LED exterior. The content was displayed throughout the week and included Chiefs and 49ers helmets, a Patrick Mahomes MVP display, and more.

Also at Super Bowl LVIII in 2024, Paramount+ hosted a block-long immersive fan experience showcasing its fan-favorite shows, films, and franchises across 10 brands. AGENC Experiential handled design and production for the massive build, which included a literal mountain atop The Mirage’s existing lagoon and a CBS Sports section with lockers and a football field-inspired floor. Throughout the activation, cheerleaders rallied the crowd and took photos with fans. See more: Super Bowl LVIII: How Brands, Athletes, and Other A-Listers Celebrated in Vegas

For their game against the Miami Dolphins in November 2023 at Deutsche Bank Park in Frankfurt, the Kansas City Chiefs exported Kansas City and Chiefs Kingdom to Germany. It was the franchise's first regular-season game in Germany, as well as the NFL's first game in Frankfurt. Highlights included a custom-wrapped Chiefs-themed boat on the banks of the Main River in central Frankfurt, which served as the central hub of activity and entertainment throughout the team’s stay in Germany, along with a Chiefs-branded Burger King downtown (pictured) that included team photos, branding, and historical facts displayed throughout the restaurant. See more: How the NFL Is Winning Over International Fans

In September 2023, Barstool Sports’ Chicks in the Office podcast and e.l.f. cosmetics presented a pretty pink locker room setup at Orange Crate Brewing Company in Syracuse, N.Y., as the Clemson Tigers took on the Syracuse Orange. The activation was stocked with e.l.f. products as well as branded football gear and merch. Marketing agency Coleture handled the fabrication.

The 2022 NFL Draft was held along the Las Vegas Strip and included a step-and-repeat made from NFL team helmets. See more: Glitz and Gridiron: How the NFL Draft Took Over Las Vegas

Here's a unique idea for football fans: hosting an intimate event on an enormous football field! The most sought-after venue within Las Vegas' Allegiant Stadium is the field. The turf is designed exclusively for clients to live out their football dreams, like the BizBash Leadership Summit did in 2023 (pictured). See more: Team Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena

The NFL touched down at London's Battersea Power Station in October 2023 for a one-day fan event to celebrate the NFL 2023 London Games. Giant helmets representing all 32 teams, plus a bespoke 2023 NFL London Games helmet, were on display on The Coaling Jetty on the Thames. See more: How the NFL Is Winning Over International Fans

Does anything scream "football party" more than the classic red Solo cup? Freeform and ABC Signature Studios hosted an event for TV show Grown-ish in 2019. Working with AOO Events, the team transformed Lombardi House in Los Angeles into a college frat party, complete with lawn chairs as seating, oversize games, and an ice luge. In one clever idea, an on-theme step-and-repeat was made from red Solo cups.