Sports: Page 8

NHL Winter Classic 2024: How the League Turns a Baseball Stadium Into an Ice Rink

This year's annual outdoor ice hockey game saw the Seattle Kraken defeating the Vegas Golden Knights. Kraken CMO Katie Townsend walks us through the coolest fan activations, and Visit Seattle’s Kelly Saling explains how Seattle soared as host city.

The Seattle Kraken's new mascot, Buoy, kept fans entertained during the NHL Winter Classic.

Welcome to Championship Valley

The game plan behind Greater Phoenix's rise as a premier mega-event destination.

Greater Phoenix has emerged as a premier destination for mega events thanks to a track record of successfully hosting some of the country's most recognizable sporting competitions, from the Super Bowl to the NCAA Final Four and more.

See How Traditions and Trends Combined at the College Football Playoff Gifting Experience

Gifts for the Good Life returned to the championship game where it designed a special anniversary-inspired swag suite for VIPs.

For the registration experience, GGL designed a space that focused on and celebrated the location of the game—Houston. Guests were welcomed with personalized folios containing all event materials, credentials, and guides. The decor included larger-than-life symbols of Texas as well as oversize faux books that created a CFP library of sorts. Titles included “A Brief History of the Hail Mary” and “The Official Biography of Perry the Pylon” (the CFP mascot).

How Brands Won Over Fans at the 2024 College Football Playoff National Championship Game

Inspired by the saying "Everything's bigger in Texas," brands like AT&T, Modelo, and ESPN went all out for this year's game in Houston with interactive experiences and fun activations.

Designed by Raven Lake Studio and in partnership with Arts & Letters Creative Co., the ring is about one foot in height and width and is worn on three fingers. The ring appeared at Playoff Fan Central and within ESPN programming leading up to the championship game. Players from Michigan had a chance to wear the ring on the field immediately following their win.

How the 2023 MLS Cup Became a Second Chance for a Big Celebration in Columbus

From 1,500 fans to 20,000, see how Columbus Crew's recent championship celebration was vastly different from its crowning in 2020.

On Dec. 9, Columbus Crew beat LAFC 2-1 in the MLS Cup Final. A parade celebrating the championship was held Dec. 12.

Trend Spotted: 13 Larger-Than-Life Sports Stunts We're Still Thinking About

To grab attention at a sports game, sometimes you need to think big.

The towering figure started the day in an oversize toy box before being taken around stadium grounds and eventually inside the venue. “This activation builds on the successful first season by promising fans that the Reacher everyone loves is back and bigger than ever, emphasizing Reacher's towering size in an impactful and conversation-provoking way,” said the Amazon MGM Studios team in a joint statement to BizBash. “Bringing a larger-than-life Jack Reacher action figure to a culturally relevant moment like Thursday Night Football is about portraying our hero’s physical dominance while uniting football and Reacher fans alike to celebrate the premiere of season 2.”

Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA

Industry Innovators 2025: Sephora

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance

How Over-the-Top Event Invites Can Make a Big Impact

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

BizBash Sports Power Players 2023: 11 Sports Event Profs Creating Their Own Playbooks

These sports event planners, producers, entrepreneurs, and marketing wizards are leading the way when it comes to executing incredible fan experiences.

Bb Sports Power Players 880x587 Website Image

A Behind-the-Scenes Look at the Inaugural BizBash Sports Summit

In late November, BizBash Sports brought together some of the best minds in sports events.

In the run-up to the holidays, Nationals Park is home to Enchant Christmas, an interactive winter wonderland that's built on the field. BizBash Sports Summit attendees got a tour as a festive end to their off-site at the stadium.

How the NBA's Players Association Builds Fan Community with Its Annual Mobile Tour

Now in its third year, NBPA's mobile bus activation is all about giving back, getting fans closer to their favorite players, and supporting local businesses.

The high-tech bus featured glass windows on one side (pictured) and digital screens on the other. When the bus wasn't officially activating, the windows had pull-down shades that weren't completely opaque, so passersby could 'sort of see what was in there and build that anticipation,' Wright said.

Lighting Up the Game

How drone light shows are revolutionizing fan experiences for professional sports.

The 2023 BNP Paribas Open's drone light show.

Formula 1 Las Vegas Grand Prix: Behind the Scenes of the Race's Biggest Events

See how brands like American Express, Red Bull, Hilton, and T-Mobile marked the occasion in Sin City.

Formula 1 Heineken Silver Las Vegas Grand Prix Track

5 Things BizBash Sports Summit Attendees Should Do While in Washington, D.C.

We break down a few of the best sports events and activities to fill your free time.

Nationals Park's annual Christmas market, Enchant, returns Nov. 24 to Dec. 31. The immersive experience at the ballpark allows visitors to explore a 'village' of tiny storefronts, ice-skate on an ice-skating trail, marvel at twinkly lights, visit Santa, and more.

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