Sports: Page 9

Q&A: Boston Celtics' VP of Corporate Events on Her 22-Year History with the Team

As the ball gets rolling on a new NBA season, BizBash chats with Tessa Caffrey about a career that would make many corporate event planners green with envy.

Caffrey, who started her journey with the organization as an intern, is responsible for more than 100 events per year.

See (Literal) Highlights From Red Bull's Freeride Mountain Biking Competition—Plus Its NYC Activation

Ahead of the Red Bull Rampage in Virgin, Utah, the energy drink brand had a few tricks up its sleeve for an activation in the Big Apple.

Bienvenido Aguado Alba front flips at the Red Bull Rampage. Riders of the competition are scored on difficulty level of the line, tricks and style, fluid and control, and altitude over the cliffs.

The Charlotte Hornets Built the NBA's First-Ever Virtual Fan Store

The Charlotte Hornets teamed up with metaverse and AI company MeetKai to launch a virtual storefront, allowing fans to shop for exclusive merchandise, interact with each other's avatars, and more.

The Hornets Virtual Fan Shop, an online replica of the team’s brick-and-mortar fan shop at Spectrum Center in Charlotte, N.C., launched on Oct. 9. It's accessible now via mobile devices, web browsers, or even VR headsets, no download required.

Big Brand on Campus: How Companies Are Engaging College Football Fans This Season

See how Bud Light, Visa, Barstool Sports, and others are tapping into the school spirit on game days.

How Messi Mania in Miami Is Impacting Brand Events and Tourism

Adidas and Hard Rock Hotels International have both gotten in on the soccer GOAT’s Miami takeover.

Messi sponsor Adidas enlisted longtime event partner, Minneapolis-based Latitude, to design two retail pop-up shops—one in downtown Miami dubbed Fütopia and one on Lincoln Road. The latter featured this custom mural by artist Rigo Leon.

Q&A: How the US Open's Signature Grey Goose Cocktail Broke Sales Records in 2023

The Honey Deuce sold nearly half a million cocktails at this year's tournament—a 10% increase over 2022. Here, Grey Goose's VP of marketing dives into the brand's effective sales strategy.

Grey Goose's US Open Marketing Strategies

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Industry Innovators 2025: Sephora

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Could Dublin Be the Next Stop for the NFL? Jameson Says Cheers to That

As the league continues to grow its global audience, the whiskey brand is rallying football fans to join its “unofficial” call for a game in Ireland.

In 2018, the Los Angeles Chargers beat the Tennessee Titans at Wembley Stadium in London.

How the Kansas City Chiefs Hosted the World's Largest Tailgate Party

The NFL team's massive hybrid experience brought together more than 2.5 million global fans for Week 1. Here's how they pulled it off.

Chiefs fans could attend the tailgate virtually at ChiefsLive.com; those attending the Sept. 7 game in person could view the production live at the Ford Tailgate District outside GEHA Field at Arrowhead Stadium.

US Open 2023: 12 Ace Activations From Evian, Tiffany & Co., American Express, and More

See how brands celebrated a historic year for the NYC-based tennis tournament.

Tiffany & Co.’s Immersive Installation

How Adidas Helped Nebraska Set a World Attendance Record

The brand was on hand for the University of Nebraska-Lincoln's Volleyball Day in Nebraska, which saw more than 92,000 fans pack Memorial Stadium.

'We all knew this would be a historic event for women’s sports, and there was the possibility of breaking several attendance records, but the day surpassed our expectations,' said Jeanne Schneider, director of NCAA sports marketing at Adidas.

This Energy Drink Brand Hosted a Backyard Pickleball Tournament for Charity

CELSIUS and YouTube star David Dobrik produced a pickleball-themed activation with celeb guests.

Celebs who hit the court included Rad Lopez and Olivia Culpo.

How AI Is Improving the Game-Day Experience for NFL Fans

With the start of football season on the horizon, this buzzy tech is primed to redefine how fans engage with their favorite teams.

AI is being used to build stronger fan-team connections—both in the stadium and at home.

Page 9 of 13