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  1. Sports

See (Literal) Highlights From Red Bull's Freeride Mountain Biking Competition—Plus Its NYC Activation

Ahead of the Red Bull Rampage in Virgin, Utah, the energy drink brand had a few tricks up its sleeve for an activation in the Big Apple.

Sarah Kloepple
October 30, 2023

Bienvenido Aguado Alba front flips at the Red Bull Rampage. Riders of the competition are scored on difficulty level of the line, tricks and style, fluid and control, and altitude over the cliffs.Bienvenido Aguado Alba front flips at the Red Bull Rampage. Riders of the competition are scored on difficulty level of the line, tricks and style, fluid and control, and altitude over the cliffs.Photo: Christian Pondella/Red Bull Content PoolNEW YORK/VIRGIN, UTAH—It can be hard to turn heads in New York, the city that's likely seen it all. But that's exactly what Red Bull aimed to do when it visited the Big Apple on Oct. 5 for Rampage in the City, an activation ahead of its Red Bull Rampage event in Virgin, Utah. What's Red Bull Rampage, you ask? It's a premier big-mountain freeride bike competition that's now in its 22nd year. 

The competition brings some of the world's top riders to some of the toughest terrain to showcase big, bad tricks, lines, and sends. So why open with an event in New York?

“New York City is famously fast and frenetic, the complete opposite of the wide-open deserts of Virgin, Utah, and it was great to explore the contrast between the two,” said professional bike rider Nicholi Rogatkin.

To kick off the activation earlier this month, Rogatkin could be seen cruising through NYC, where Rampage's iconic gates appeared in notable locations like Domino Park and Liberty State Park. The activation culminated in an immersive experience at LUME Studios, where state-of-the-art projection was used to transport guests into the wide-open spaces of Utah.

The official Rampage took place Oct. 13, when four former winners and three event rookies had two runs of three minutes each to impress the judges. Their rides were scored throughout on difficulty level of the line, tricks and style, fluid and control, and altitude over the cliffs. 

The Rampage differs from traditional mountain bike slopestyle courses in that there are no wooden ramps or smooth terrain—it is a freeride event that takes place on loose ground. Riders use robust downhill bikes with a lot of suspension and large tires. Riders and their teams can even dig and craft the natural terrain for their lines within the marked area over the first four days with shovels, picks, and sandbags.

It's certainly a sight to behold. Keep scrolling for (literal) highlights from his year's Red Bull Rampage...

Professional bike rider Nicholi Rogatkin poses in front of the Red Bull Rampage gates, which traveled around the NYC area ahead of the competition in Utah. Here, the gates landed at Liberty State Park in Jersey City, N.J.
Professional bike rider Nicholi Rogatkin poses in front of the Red Bull Rampage gates, which traveled around the NYC area ahead of the competition in Utah. Here, the gates landed at Liberty State Park in Jersey City, N.J.
Photo: Todd Owyoung/Red Bull Content Pool
The NYC activation culminated in an immersive experience at LUME Studios.
The NYC activation culminated in an immersive experience at LUME Studios.
Photo: Todd Owyoung/Red Bull Content Pool
There, guests were transported via projection to the wide-open spaces of Utah.
There, guests were transported via projection to the wide-open spaces of Utah.
Photo: Todd Owyoung/Red Bull Content Pool
It allowed guests to get a feel for what the terrain would be like for the 2023 Red Bull Rampage, taking place the following week.
It allowed guests to get a feel for what the terrain would be like for the 2023 Red Bull Rampage, taking place the following week.
Photo: Todd Owyoung/Red Bull Content Pool
Prop mountain biking helmets that were the same model as the ones Rampage riders wear were on display at the event at LUME Studios.
Prop mountain biking helmets that were the same model as the ones Rampage riders wear were on display at the event at LUME Studios.
Photo: Todd Owyoung/Red Bull Content Pool
Thomas Genon helps build lines ahead of the competition. Riders and their teams can dig and craft the natural terrain for their lines within the marked area over the first four days with shovels, picks, and sandbags.
Thomas Genon helps build lines ahead of the competition. Riders and their teams can dig and craft the natural terrain for their lines within the marked area over the first four days with shovels, picks, and sandbags.
Photo: Peter Jamison/Red Bull Content Pool
Genon then took to the slopes. The Rampage differs from traditional mountain bike slopestyle courses in that there are no wooden ramps or smooth terrain—it is a freeride event that takes place on loose ground.
Genon then took to the slopes. The Rampage differs from traditional mountain bike slopestyle courses in that there are no wooden ramps or smooth terrain—it is a freeride event that takes place on loose ground.
Photo: Long Nguyen/Red Bull Content Pool
Riders, like Emil Johansson pictured here, use robust downhill bikes with a lot of suspension and large tires.
Riders, like Emil Johansson pictured here, use robust downhill bikes with a lot of suspension and large tires.
Photo: Bartek Wolinski/Red Bull Content Pool
Bienvenido Aguado Alba front flips at the Red Bull Rampage. Riders of the competition are scored on difficulty level of the line, tricks and style, fluid and control, and altitude over the cliffs.
Bienvenido Aguado Alba front flips at the Red Bull Rampage. Riders of the competition are scored on difficulty level of the line, tricks and style, fluid and control, and altitude over the cliffs.
Photo: Christian Pondella/Red Bull Content Pool
Cam Zink backflips at the Red Bull Rampage.
Cam Zink backflips at the Red Bull Rampage.
Photo: Bartek Wolinski/Red Bull Content Pool
Sponsors this year included Carvana and T-Mobile.
Sponsors this year included Carvana and T-Mobile.
Photo: Long Nguyen/Red Bull Content Pool
Carson Storch took third place in the competition.
Carson Storch took third place in the competition.
Photo: Bartek Wolinski/Red Bull Content Pool
Rounding out the podium with Storch was Cam Zink in first place and Tom Van Steenbergen in second.
Rounding out the podium with Storch was Cam Zink in first place and Tom Van Steenbergen in second.
Photo: Paris Gore/Red Bull Content Pool
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