Sports: Page 10

How Nashville Turned a Niche Motor Sports Event Into a Three-Day Festival

From the city selection to permitting to serving the community through fan feedback, we’re digging into the (fast) moving pieces that brought the Big Machine Music City Grand Prix to life.

The 2.17-mile course zips through the heart of Music City. It is the first professional race to cross a body of water when it passes over the Cumberland River into downtown Nashville.

MLS All-Star Week 2023: Inside Fan-Forward Activations From Coca-Cola and Adidas

From a concert on a pier to a vintage pop-up truck, these brands went big for the exhibition match in Washington, D.C.

Coca-Cola's Beats, Cleats & Eats

How Marriott and Manchester United Scored Big for the Team's Return to the States

Fans got a kick out of experiences in New York and San Diego as the globally followed team returned to the U.S. for the first time in five years.

Manchester United kicked off a summer tour in the U.S. in July, with matches in New Jersey, San Diego, Houston, and Las Vegas.

WNBA All-Star Weekend 2023: How Legends and Rising Stars Celebrated On and Off the Court

American Express, AT&T, and WNBA legend Sheryl Swoopes played host to standout activations and events.

2023 WNBA All-Star Game

This Event Prof Wants to Build a 'Comic Con for Sports' with Fanatics Events

Event industry veteran Lance Fensterman gives us the scoop on the sports industry giant's new events division. He also shares what's working now in the world of fan experiences.

Inside Fanatics Events, Fanatics' New Events Division

MLB All-Star Week 2023: Seattle Pulled Out All the Stops for a Successful (and Impactful) Event

T-Mobile, Mastercard, and Capital One activated for fans in and around T-Mobile Park.

When it comes to the economic impact of the event, Visit Seattle forecast an initial figure of $50 million.

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Industry Innovators 2025: Sephora

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Industry Innovators 2025: Netflix

3 Mixed Reality Experiences Revolutionizing Fan Engagement

Uncover three mixed-reality experiences that are revolutionizing sports marketing.

Bud Light’s Ultimate Sports Arena at VeeCon 2023 | Experience By Interactive Entertainment Group

See How the 2023 ESPYS Captured the Emotional Side of Sports

The 31st installment of the annual awards didn't have a host this year but still presented the inspiring moments it's known for.

Super Bowl champion Travis Kelce and comedian Heidi Gardner presented the award for Best Comeback to NBA champion Jamal Murray.

How This Baseball Stadium Hosted a Soccer Game, Concert, and Corporate Event—Back to Back

Over the week of Fourth of July, the New York Mets events team had their work cut out for them as they flipped Citi Field multiple times, including for a New York City FC soccer match and a Burna Boy concert.

Baseball, soccer, Burna Boy, and a private event all in one week? Citi Field made it work over this past Fourth of July.

How the Denver Nuggets and Miami Heat Celebrated Their NBA Finals Runs

The destinations enjoyed the spotlight with brand-backed takeovers, over-the-top watch parties, and city-spanning celebrations.

The Denver Nuggets celebrated their first champion title with a championship parade and rally through the streets of downtown Denver.

Experiential Marketing, Activations & Sponsorships

Miami PARAISO Swim Week 2023: Behind the Date Change, Venue Redesign, and 45+ Adjacent Events

The June PARAISO lineup welcomed an inaugural Summer Fashion Summit and activations by Nike, Alo, GUESS, Sun Bum, and more.

The lounge featured a wall-sized step-and-repeat and corner cocktail bar.

5 Amenities Stadiums Need Today to Attract Big Events

What are the top features that resonate most with audiences and help venues land high-profile events? BizBash Sports talked to industry experts to find out.

Golden 1 Center, located in downtown Sacramento, Calif., is home to the NBA's Sacramento Kings.

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