Sports: Page 7

Spring’s Event Playbook: Capitalizing on the Sports Calendar

Spring 2024 calls for a championship strategy: blend your corporate events with the fervor of the season’s leading sporting events.

Tips on Booking Sports-Related Speakers for Your Events

Want to enlist a star athlete to connect with a crowd? We asked industry experts for their insight on choosing the right team player.

Michael Phelps, Apolo Ohno, Venus Williams, and Allyson Felix appeared on a panel session discussing the impact of the Olympics with moderator Billie Jean King.

How to Host an Event at Kansas City's New Soccer Stadium

CPKC Stadium, home to the KC Current, is billed as the first purpose-built stadium for a professional women’s sports team—and it comes with plenty of gathering space.

The 11,500-seat stadium sits on a seven-acre site at the east end of Berkley Riverfront Park near downtown KC.

Why MLB Drone Light Shows are Bigger and Better Than Bobbleheads

Baseball teams are starting to value experience over swag to enhance fan experiences.

Detroit Tigers Miggy Celebration

NBA All-Star Weekend 2024: See How Brands Leveled Up Their Activation Game

Brands including Google, American Express, and DoorDash offered up plenty of hoops-themed experiences in Indianapolis.

AT&T Slam Dunk Competition

Super Bowl LVIII: How Brands, Athletes, and Other A-Listers Celebrated in Vegas

See inside this year's production-heavy parties, brand activations, and music festivals from Paramount, Sports Illustrated, Uber Eats, Bud Light, and many more.

Guy Fieri’s Flavortown Tailgate

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

Super Bowl LVIII: Event Producers Give Usher's Halftime Show a B+

Event professionals shared their thoughts on the Apple Music-sponsored halftime show, which was headlined by the eight-time Grammy winner.

Rating Usher's Super Bowl LVIII Halftime Show

2024 NHL All-Star Weekend: Where Brands Engaged Hockey Fans of All Ages

Brands like Scotiabank, PPG, and Hyundai catered to families with interactive games and kid-friendly activations during this four-day event in Toronto.

The entrance featured team flags and light posts in the shape of hockey sticks.

How American Express Supports This Local Community Through Golf

The global financial company’s eponymous tournament combines concerts and charitable giving to help the Coachella Valley.

The global financial company’s sponsorship of the tournament is currently set to run through 2028.

Clever Plays Event Profs Can Take From the Sports Marketing Playbook

Here, find event industry experts’ top recruits when marketing for a sporting event.

Clever Plays Event Profs Can Take Out of the Sports Marketing Playbook

NHL Winter Classic 2024: How the League Turns a Baseball Stadium Into an Ice Rink

This year's annual outdoor ice hockey game saw the Seattle Kraken defeating the Vegas Golden Knights. Kraken CMO Katie Townsend walks us through the coolest fan activations, and Visit Seattle’s Kelly Saling explains how Seattle soared as host city.

The Seattle Kraken's new mascot, Buoy, kept fans entertained during the NHL Winter Classic.

Welcome to Championship Valley

The game plan behind Greater Phoenix's rise as a premier mega-event destination.

Greater Phoenix has emerged as a premier destination for mega events thanks to a track record of successfully hosting some of the country's most recognizable sporting competitions, from the Super Bowl to the NCAA Final Four and more.

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