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  1. Catering & Design
  2. Florals

After Home Show, Chef Curtis Stone Promotes New Cookware With Late-Night Games

Jenny Berg
March 15, 2012

It's generally tough to get guests to commit to an event that starts at 8 p.m. on a Sunday night, but home and housewares buyers, it would seem, can't resist a good party. On March 11, a line snaked outside the entrance to River North's Paris Club, where celebrity chef Curtis Stone hosted a launch party for his new line of cookware, Curtis Stone Kitchen Solutions.

The chef also had a booth at the International Home and Housewares show, which ran Saturday through Tuesday at McCormick Place, and appeared in morning news spots while he was in town. Sunday's event provided yet another chance for Stone and his partners to promote the new products, this time in front of 250 buyers, members of the media, and fellow celebrity-chef exhibitors like Todd English and Cat Cora. "We always want to engage with our customers and the media in various environments that allow them to experience the brand outside of a meeting room or trade show," said Harry Pouroundis, co-founder and president of Curtis Stone Kitchen Solutions.
 

Produced by the Los Angeles-based Dolce Designs Studio, the event had a farm-to-table theme. Highboy tables held flower arrangements surrounded with stalks of asparagus, and a central display table showcased items from Stone's new bakeware collection alongside fresh fruits, flowers, vegetables, and rustic props such as wagon wheels. In a photo booth, guests could pose with farm-inspired items, including straw hats and cow masks.

The centerpiece of the evening, which began with cocktails and ended with a late-night, DJ-fueled dance party, was a 40-minute cooking demo from chef Stone. To get guests interacting with the new products, the planning team devised three games that involved audience participation. The "Mixed Cocktail Shake-Off" tasked players with creating the perfect mint-chocolate martinis. During the "Wok Off," buyers created stir-fry dishes using Stone's nonstick Hardstuff wok. The final game, called "Blindfolded Brownie Cupcakes," was inspired by Pin the Tail on the Donkey. Contestants wearing blinders tried to feed their teammates treats baked in Stone's Pop Out Muffin Pan.

Guests left with gift bags filled with the new muffin pan, Curtis Stone-branded chocolates and a reusable bag, and a copy of the chef's cookbook, Relaxed Cooking With Curtis Stone.

Sa Stone008png
Photo: Charles Cherney/AP Images for Curtis Stone
Chef Curtis Stone was in Chicago for the Home and Housewares Show, which ran from Saturday to Tuesday. At the show, he promoted his new line of cookware, and his off-site promotions ranged from morning news spots to the Sunday-night after-party at Paris Club.
Chef Curtis Stone was in Chicago for the Home and Housewares Show, which ran from Saturday to Tuesday. At the show, he promoted his new line of cookware, and his off-site promotions ranged from morning news spots to the Sunday-night after-party at Paris Club.
Photo: Charles Cherney/AP Images for Curtis Stone
The event, which included an interactive cooking demo, was inspired by the theme of Stone's new products: 'Cook, create, celebrate.' Gobos shaped like the letter C appeared throughout the restaurant.
The event, which included an interactive cooking demo, was inspired by the theme of Stone's new products: "Cook, create, celebrate." Gobos shaped like the letter C appeared throughout the restaurant.
Photo: Charles Cherney/AP Images for Curtis Stone
The demo involved three games. In the 'Mixed Cocktail Shake-Off,' audience members created mint-chocolate martinis onstage.
The demo involved three games. In the "Mixed Cocktail Shake-Off," audience members created mint-chocolate martinis onstage.
Photo: Charles Cherney/AP Images for Curtis Stone
The event drew about 250 guests, who laughed at times during Stone's presentation.
The event drew about 250 guests, who laughed at times during Stone's presentation.
Photo: Charles Cherney/AP Images for Curtis Stone
The chef's name illuminated the entrance to the event. Dolce Designs Studio, a Los Angeles-based company, provided the floral arrangements.
The chef's name illuminated the entrance to the event. Dolce Designs Studio, a Los Angeles-based company, provided the floral arrangements.
Photo: Charles Cherney/AP Images for Curtis Stone
The event had a farm-to-table theme. Fruits and vegetables adorned a display table that showcased merchandise from Stone's new product line.
The event had a farm-to-table theme. Fruits and vegetables adorned a display table that showcased merchandise from Stone's new product line.
Photo: Charles Cherney/AP Images for Curtis Stone
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