This week's roundup includes a life-size bowl of ramen at the American Express Canada Live Life Experience in Toronto; an anti-gravity seating installation at Design Pavilion in New York; a colorful augmented-reality experience at C2 Montréal; and Absolut's Studio 54-inspired bar at the vodka brand's party in New York.
American Express Canada celebrated a new campaign with a pop-up art exhibit that showcased a series of rooms designed by a group of local artists. For a culinary-inspired room, artists Troublesome Troy and SmugUgly designed a noodle-theme vignette inspired by their recent trip to Japan. Guests could pose in a life-size bowl of “ramen” with "noodles" that hung from oversize chopsticks.Â
Kitchen and bathroom countertops brand Caesarstone celebrated the launch of its industrial-theme Metropolitan Collection with an event on May 29 at Four Seasons Centre for the Performing Arts in Toronto. The event showcased imagery of a new slab model from the collection through staircase decals. Community produced the event.
The champagne brand’s 11th annual polo match took place June 2 at Liberty State Park in New York. The V.I.P. area incorporated orange and yellow florals, bottles of Veuve Clicquot, and an orange hashtag sign into the decor. The event was executed by Overland Entertainment.
Design Pavilion, a curated program of installations and exhibitions presented by the Times Square Alliance during the NYCxDesign celebration, took place May 12 to 20 in Times Square. Javier Zubiria of Zu-Studio created the “Re-lying” installation, which had anti-gravity seating designed to reduce pressure on lumbar discs, improve circulation, and improve back pain and sciatica. The pavilion attracted a record 3.7 million visitors.
Vodka brand Absolut hosted a Studio 54-inspired event for its Absolut Truth campaign, which celebrates the brand’s New York heritage and the golden era of the city’s nightlife scene. The event, which took place May 31 at the Box, featured a bar with campaign branding and two vodka bottle cutouts—one that showed an image of a disco ball and one that displayed an aerial view of Manhattan. Team Epiphany produced the event.
Attendees could literally slide into the “Don’t Have Fun Without It” room, created by artist Duro the Third. Riffing off the popular ball pit trend, the room featured a foam cube pit. Wooden lighting bolts were installed in the ceiling.
The seventh edition of the business conference, which was created by Sid Lee and Cirque du Soleil, took place May 23 to 25 at the Arsenal art gallery and warehouse. The Primal lab, one of the numerous interactive experiences at the conference, invited attendees to wear festive, Dr. Seuss-style augmented-reality helmets to see a colorful house interior come to life as a surreal jungle.
At a lab called Cookie, groups brainstormed ideas to make and market their own cookies in a pop-up kitchen. The cookies were displayed in jars in a circular wall showcase outside of the kitchen for other attendees to try. After trying a cookie, guests were encouraged to write a dream or idea on a Post-it, which would be used as inspiration for new cookie ideas throughout the conference.
MoMA honored philanthropist Agnes Gund at its annual Party in the Garden, which took place May 31 in the museum’s Abby Aldrich Rockefeller Sculpture Garden. This year's on-theme step and repeat took on a more freestyle garden look as compared to the more manicured designs in years past. The event was designed by the museum’s in-house special events team, and decor and flowers were handled by Concept Event Group.
The linens, seat cushions, glassware, and floral arrangements matched the color palettes of the tables. Grey accents pop up throughout the decor.Â
