10 Best Ideas of the Week: Budweiser's World Cup Event Boat, Grey Goose's Hanging Umbrella Installation, MTV's Interactive 'Cribs' House

During a portion of the World Cup in Moscow, which ends on Sunday, Budweiser activated a double-decker Bud Boat. The boat floated on the Moskva River and offered fans access to food, entertainment, viewing screens, a barcuzzi (a Jacuzzi with a bar), and special events. 

Luxury-wedding business summit Engage! held its 24th event June 18 to 21 at Fairmont Banff Springs in Alberta, Canada. The Great White North Gala, which was held in the Van Horne Ballroom on the final night, featured a white-and-metallic winter wonderland theme with illuminated laser-cut paper centerpieces and menus designed and produced by Vanessa Kreckel of TPD Design House. Calgary-based Modern Luxe Rentals provided the tabletop rentals and chairs and Flower Artistry handled the florals, which were sourced from the region. 

Grey Goose held a French Riviera-theme pop-up event series in four Canadian cities from June 21 to 30. Pop-up markets in Toronto (pictured) and Montreal featured step-and-repeats with name of the event in white letters, surrounded by an installation of hanging blue and white striped umbrellas. The installation was inspired by the brand's Riviera bottle series, in partnership with artist Quentin Monge. Pomp & Circumstance and Community Agency produced the events. 

The event showcased topiary of the vodka brand's signature goose. 

Visa, the official payment services provider of FIFA, had two lounges at the Moscow Marriott Hotel Novy Arbat and the Four Seasons Hotel Moscow for the World Cup. To highlight Russian culture, a dedicated space within the lounge area was decked out with traditional Russian wares and accessories, and during the afternoon Russian fare and delicacies such as vodka, caviar, and wine, were served. Lounge design and production was handled by Shiraz Creative.

In early June, Louis Vuitton opened up a pop-up store in the Miami Design District dedicated to its official World Cup collection. The store welcomes guests with a hexagonal structure that resembles the World Cup ball includes a reflective interior surface for snapping selfies.

The ninth edition of the online-video convention took place June 20 to 23 at the Anaheim Convention Center. To celebrate the original MTV Cribs franchise but add a modern, D.I.Y. twist, MTV tapped creative agency MKG to design an eye-catching, interactive booth built for social media. The space was designed to resemble a house, with a kitchen, a living room, and a second floor that offered a unique view of the convention center. Rock Steady contributed scenic design to the booth. 

Facebook’s consumer booth featured a series of rooms where fans could pose with on-theme backdrops and props. One photo booth featured the brand’s signature blue and thumps-up icon, while others had 3-D emojis.

Twitter worked with Los Angeles-based event agency The Say OK for its lounge, which featured multiple rooms designed in monochromatic colors. The green area, which also included branding for influencer network Niche, featured a rounded entrance lit with neon. A series of Twitter and Niche icons formed on-theme decor on the wall. Each colorful room featured props, furniture, carpets, and pillows that matched the color scheme. 

Tinsel Experiential Design partnered with Comparti Catering and Ceci New York to host a dinner for event planners and media at the Altman Building in New York in June. The event showcased a 1991 Jaguar, owned by Comparti Catering co-founder Mac Osborne. The car was filled with tree peonies, lisianthus, garden roses, and quicksand roses.