Windfall Clothing Campaign Raises $35,000

The 2008 Wear White 4 Windfall campaign raised $35,000, topping last year's total by $15,000. The three-week campaign—which wrapped up January 31 but is extending into February with a restaurant promotion—featured a variety of events, including a new celebrity-endorsed poster campaign launched at the Yorkville boutique Hazel, a fashion show with CityTV's Anne Mroczkowski at Bayview Village Shopping Centre, and an invite-only party at Amber nightclub hosted by the National Post's Shinan Govani. Windfall executive director Helen Harakas and event manager Alessia Pugliese planned the events, which were produced with the help of volunteers. Windfall is a charity that collects and distributes new clothing to more than 62,000 Toronto residents annually.