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LG Product Launch, L\'Oréal Retrospective, Shakespearean Fashions Kick Off Fashion Week

The Fashion Design Council of Canada (F.D.C.C.) presents the spring 2010 collections starting today, as LG Fashion Week gets under way at a new venue on King Street West with the Wear Love Alive gala, a celebration showcasing presenting sponsors LG Electronics Canada and L'Oréal Paris.

The evening includes an event dubbed LG Cinematic Style, which will feature the launch of a new SL80 television at the LG booth in the Fashion Environment. Guests will then watch a presentation offering a retrospective look at the 100-year history of L'Oréal Paris, followed by a Shakespearean-themed runway collection presented by the Stratford Shakespeare Festival. "The Stratford Festival archives have been turned into current looks...fashion is not original, it’s us that change," F.D.C.C. president Robin Kay said in a recent interview.

The 21st season of Fashion Week—which runs until Friday—will include more than 30 runway shows from designers such as David Dixon (set to present his second Barbie collection along with his signature line), Paul Hardy, Evan Biddell, and labels Bustle, Pink Tartan, and Joe Fresh Style. The F.D.C.C. will also present a screening of The September Issue, a film about Anna Wintour and the making of Vogue.

Additional events include the Holt Renfrew Media Cocktail at the retailer's Bloor Street store today, an off-site reception for the Fashion Forward exhibit at the Ontario College of Art and Design on Tuesday, a networking event hosted by Fashion Group International on Thursday, and a presentation featuring 10 Romanian brands, also Thursday.

The week wraps with a show called Dare To Wear Love, presented by Hoax Couture and the F.D.C.C. in support of the Stephen Lewis Foundation, the former U.N. Special Envoy for HIV/AIDS in Africa's organization dedicated to fighting the spread of the virus there. Twenty-five of Canada's top designers, including Wayne Clark, Brian Bailey, and Lida Baday, will present fashions created with fabric sourced by the foundation in African countries.

A closing night party takes place at Muzik on Saturday.

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