Porsche Explores Its Wild Side

For the Toronto launch of the new Porsche Cayman S, Downtown Porsche president Helen Ching-Kircher tasked Sebastien Centner, director of Eatertainment Special Events & Catering, with creating a media event that would appeal to the young and stylish. "Beyond that, the details were left to Sebastien," she said.Centner took his style cue, in part, from the vehicle's name. The cayman is an alligator-like reptile native to Central and South America. So he dressed hostesses in leather outfits trimmed with alligator and served an eponymous cocktail, the Cayman S, which contained sparkling wine, pomegranate liqueur, and Euphoria, a Panamanian energy drink. But his most compelling expression of the theme was his use of mesh netting-the kind used to capture wild animals-surrounding the car like a fence to keep guests away. The car was hidden under a simple fitted car cover prior to the unveiling. The effect imbued the new Porsche with a not-too-subtle vibe of danger and excitement.

The evening included a fashion show by men's clothing retailer Got Style, with staging by Westbury National Show Systems. After completing their catwalk duties, the models—at the command of John Nightingale, co-anchor of Sun TV's Inside Jam—pulled away the netting to reveal the gleaming Cayman S show model.