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  1. Venues & Destinations
  2. Canada
  3. Toronto

Panasonic Furnishes Gallery for Flat-screen Launch

Journalists got their first glimpse of the company's new plasma television in a cozy, living room setting.

January 11, 2007
Furnishing from Up Country and Signature Rentals transformed the Gibsone Jessop gallery into a homey setting for Panasonic Canada's media launch of its new 103-inch, Viera plasma television. Panasonic advertising and public relations manager Denise Charlesworth worked with Environics Communications and Free for All Marketing to give the space a modern loft-style makeover. Peter Fallico, host of HGTV's Home to Stay and Home to Go, supplied tips on how to integrate the massive flat-screen appliance into a living room setting. More than 100 journalists visited the gallery during the six-and-a-half-hour event. Throughout, Kindred Spirits served Asian-inspired cuisine.

—Robyn Small

Photos: Greig Reekie

Posted 01.11.07
The Gibsone Jessop gallery hosted the media launch of Panasonic Canada's new Viera-brand, 103-inch plasma television.
The Gibsone Jessop gallery hosted the media launch of Panasonic Canada's new Viera-brand, 103-inch plasma television.
Furnishings from Up Country and Signature Rentals gave the gallery space a homey look and feel.
Furnishings from Up Country and Signature Rentals gave the gallery space a homey look and feel.
Peter Fallico, host of HGTV's Home to Stay and Home to Go, supplied design tips.
Peter Fallico, host of HGTV's Home to Stay and Home to Go, supplied design tips.
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