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  1. Venues & Destinations
  2. Canada
  3. Toronto

Cocouture Raises Funds for Prostate Cancer Research

The all-male fashion show featured celebrities and entertainers as models.

Kimberly Spice
November 1, 2007
Celebrities and entertainers took turns under the runway spotlight for the Cocouture Fashion Show: Men in Brown, part of Toronto’s second-annual Chocolate Festival Week. The event, held at the Palais Royale, raised funds for prostate cancer research at Princess Margaret Hospital.

Journalist and former Golden Glove Champion Spider Jones, television celebrity Mike Bullard, and Canadian Idol judges Farley Flex and Zack Werner were among those who donated their time to the worthy cause. Clothing suppliers for the fashion show included Bogarts, Buffalo Jeans, Lacoste Boutique, and Gino’s Fashion. Gotstyle provided clothing and also chipped in a pair of cufflinks for each gift bag.

In addition to supplying the venue, Palais Royale contributed staff, accent candles, tables and chairs, and the audiovisual system. Bono impersonator Matt Ester and electric violinist Dr. Draw provided live entertainment, while Ben Melbye from Hey DJ! supplied DJ services. Mobile spa company Spadirect invited guests to indulge in back messages and chocolate hand messages.

The fashion show ended on a solemn note. One by one, producer Joey Cee and the participating celebrities and entertainers traversed the catwalk, each carrying a sign identifying a close friend or relative who had lost their battle with cancer.
Spadirect provided chocolate hand massages at the Palais Royale during the Cocouture Fashion Show: Men in Brown, held in support of prostate cancer research at Princess Margaret Hospital.
Spadirect provided chocolate hand massages at the Palais Royale during the Cocouture Fashion Show: Men in Brown, held in support of prostate cancer research at Princess Margaret Hospital.
Photos by: BizBash
Spadirect provided chocolate hand massages at the Palais Royale during the Cocouture Fashion Show: Men in Brown, held in support of prostate cancer research at Princess Margaret Hospital.
Spadirect provided chocolate hand massages at the Palais Royale during the Cocouture Fashion Show: Men in Brown, held in support of prostate cancer research at Princess Margaret Hospital.
Photos by: BizBash
Palais Royale provided intimate table arrangements.
Palais Royale provided intimate table arrangements.
Photos by: BizBash
Palais Royale also supplied the projection and sound system.
Palais Royale also supplied the projection and sound system.
Photos By: BizBash
The Palais Royale deck offered a superb lake view.
The Palais Royale deck offered a superb lake view.
Photos By: BizBash
Old celebrity photographs served as decor.
Old celebrity photographs served as decor.
Photos By: BizBash
The dessert menu featured—what else?—chocolate cake.
The dessert menu featured—what else?—chocolate cake.
Photos By: BizBash
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