Eleven lingerie brands from France previewed their fall/winter collections at "The Art of Seduction" at the Carlu Thursday evening. The event marked the second time in a year that Lingerie Française—an organization that promotes French lingerie around the world—staged a fashion show in Toronto. (The first show was in November at Hazelton Lanes.)
Elodie Bouchon, international business developer and marketing director for Lingerie Française, said Toronto has a lot of growth potential in the lingerie market. "The marketing objective of this show is to make the brands better known and increase the awareness, especially in Ontario," she said. Arnaud Presti of Run Productions, who helped plan the event with Bouchon, added, "The event was a success in Toronto last year and France thought it was a good opportunity to come back with different brands. The show is very targeted because it's to get the consumers' attention about the style of French lingerie." The show received funding from Delfi-La Mode de France, the Committee for the Development and Promotion of French Clothing. A white U-shaped runway set up in the Carlu's concert hall included a stage area, where singer Cindy Gomez performed "La Vie En Rose" to open the show and Glen Baxter of Fashion Television gave opening and closing remarks. A screen backdrop differentiated each designer's collection, as well as changing music and lighting.
Bouchon said one of the challenges of putting on a lingerie fashion show is finding the right models. "It's difficult for lingerie because we have to have models with bigger cup sizes and perfect skin," she said. "Also, the models have to feel comfortable, and we have to ask them to be sure they will be able to walk in lingerie in front of 400 people." Twenty Toronto-based models walked in the show, which preceded a reception with hors d'oeuvres, wine, and champagne. Event sponsors included Perrier and Clarins.
Elodie Bouchon, international business developer and marketing director for Lingerie Française, said Toronto has a lot of growth potential in the lingerie market. "The marketing objective of this show is to make the brands better known and increase the awareness, especially in Ontario," she said. Arnaud Presti of Run Productions, who helped plan the event with Bouchon, added, "The event was a success in Toronto last year and France thought it was a good opportunity to come back with different brands. The show is very targeted because it's to get the consumers' attention about the style of French lingerie." The show received funding from Delfi-La Mode de France, the Committee for the Development and Promotion of French Clothing. A white U-shaped runway set up in the Carlu's concert hall included a stage area, where singer Cindy Gomez performed "La Vie En Rose" to open the show and Glen Baxter of Fashion Television gave opening and closing remarks. A screen backdrop differentiated each designer's collection, as well as changing music and lighting.
Bouchon said one of the challenges of putting on a lingerie fashion show is finding the right models. "It's difficult for lingerie because we have to have models with bigger cup sizes and perfect skin," she said. "Also, the models have to feel comfortable, and we have to ask them to be sure they will be able to walk in lingerie in front of 400 people." Twenty Toronto-based models walked in the show, which preceded a reception with hors d'oeuvres, wine, and champagne. Event sponsors included Perrier and Clarins.
The Lingerie Française fashion show
Photo: Courtesy of George Pimentel
The finale of the fashion show brought out models wearing all of the participating lingerie brands.
Photo: Courtesy of George Pimentel
A U-shaped runway enclosed an additional seating area for guests.
Photo: Courtesy of George Pimentel
Models posed in front of a poster that featured the brand logos from the show.
Photo: Courtesy of George Pimentel
Guests received gift bags with items from each of the 11 brands participating in the show.
Photo: BizBash
