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  1. Venues & Destinations
  2. Canada
  3. Toronto

Water Quality

Brita gave away hundreds of water pitchers—and encouraged passersby to reduce bottled water waste—during an afternoon promotion to mark Earth Day at Yonge-Dundas Square.

Susan O'Neill
April 23, 2009

Hundreds of Torontonians lined up in the rain Wednesday to get a free Brita water filter during an Earth Day promotion at Yonge-Dundas Square. The company gave away 3,600 pitchers at the afternoon event, which was scheduled to take place from 1 p.m. to 6 p.m. Volunteers even handed out the water pitchers used to create an eight- by 72-foot visual display that spelled out "Filter for Good"—the name of a campaign designed to educate Canadians about the impact of bottled water waste—but still the supply ran out shortly after 5 p.m. The remainder of those in line received $10 vouchers toward the purchase of a water filter.

"Since Filter for Good launched last spring, thousands of Canadians have taken the online pledge to reduce their bottled water waste by more than an estimated 11 million bottles and counting," the organization stated in a press release. The company is aiming to collect 25 million pledges. Brita also gave away 3,600 water pitchers during an Earth Hour event earlier this month.

Volunteers with water samples
Volunteers with water samples
Photo: BizBash
Brita handed out 3,600 water filters during the afternoon promotion at Yonge-Dundas Square.
Brita handed out 3,600 water filters during the afternoon promotion at Yonge-Dundas Square.
Photo: BizBash
Brita used about 1,000 water filters to spell out the words Filter for Good, the name of an educational campaign launched last spring.
Brita used about 1,000 water filters to spell out the words Filter for Good, the name of an educational campaign launched last spring.
Photo: BizBash
Passersby could use one of four computer terminals to take the Filter for Good pledge to help reduce bottled water waste by switching to Brita filtered water.
Passersby could use one of four computer terminals to take the Filter for Good pledge to help reduce bottled water waste by switching to Brita filtered water.
Photo: BizBash
Volunteers handed out samples of Brita filtered water in biodegradable cups.
Volunteers handed out samples of Brita filtered water in biodegradable cups.
Photo: BizBash
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