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  1. Venues & Destinations
  2. Canada
  3. Toronto

Japanese-Inspired Bridgepoint Health Benefit Breaks Fund-Raising Record

Mimi O'Connor
May 17, 2011

Technically, a fandango is a lively Spanish or Spanish-American dance, but in the case of Toronto's Bridgepoint Health Foundation, it's also a term for a big fund-raising party. Taking its name from the organization's original benefit event, "Fandango!" now adopts a different cultural theme every year, and 2011's gathering drew inspiration from the Japanese hanami, the country's traditional cherry blossom picnic.

A record-breaking crowd of 450 guests attended the event, held May 7 at the Four Seasons Hotel. The benefit marked its most successful year ever, as well, raising more than $500,000 in support of Bridgepoint, a publicly funded health-care organization that specializes in the prevention and management of complex chronic diseases.

Bridgepoint's development officer for special events Kalandra Roach worked to make sure the evening's Japanese theme touched every aspect of the gala. "We wanted to ensure it was carried all the way through," she said. Dias Design helmed the decor, infusing hanami-inspired elements like blue tablecloths (a nod to the traditional blue picnic blanket used for the occasion), miniature cherry blossom tree centerpieces, dozens of Japanese lanterns, and traditional Japanese entertainment such as koto players and taiko drummers. A collaboration between chefs at the Four Seasons and Japanese restaurant Edo resulted in menu offerings that included tuna tataki and Kobe beef steak. "They developed a Japanese-inspired meal that was still mainstream," Roach said.

A seven-and-a-half-foot "giving tree" provided guests of major donors the opportunity to support Bridgepoint as well: Origami cranes in three sizes hung from the tree's branches and represented donations of $50, $100, and $200. In exchange for donating, guests received a paper crane to take home. "It gave guests another way to give to Bridgepoint," said Roach, who worked with Lynda Keith Marketing, Communications and Events to manage the event. "It was a chance for them to take part in the evening."

The Bridgepoint organizers selected the hanami theme prior to Japan's recent earthquake and tsunami disasters, but organizers acknowledged the tragedies in their remarks and collected donations to support Red Cross relief efforts in the country.

E20664sol
Photo: Tom Sandler
Japanese lanterns hung over guests in the dining area.
Japanese lanterns hung over guests in the dining area.
Photo: Tom Sandler
Entertainment included Japanese taiko drummers.
Entertainment included Japanese taiko drummers.
Photo: Tom Sandler
The placement of the table centerpieces kept sight lines clear.
The placement of the table centerpieces kept sight lines clear.
Photo: Tom Sandler
A 'giving tree' adorned with origami cranes representing donations in three denominations provided guests with another way to support Bridgepoint.
A "giving tree" adorned with origami cranes representing donations in three denominations provided guests with another way to support Bridgepoint.
Photo: Tom Sandler
The paper cranes on the the tree continued the soft pink palette of the event.
The paper cranes on the the tree continued the soft pink palette of the event.
Photo: Tom Sandler
Every male guest received a paper cherry blossom boutonniere, all of which were made by Bridgepoint patients.
Every male guest received a paper cherry blossom boutonniere, all ofย  which were made by Bridgepoint patients.
Photo: Tom Sandler
A large screen displayed an image of a cherry blossoms in full bloom.
A large screen displayed an image of a cherry blossoms in full bloom.
Photo: Tom Sandler
The Four Seasons print room served as the location for the event's silent auction.
The Four Seasons print room served as the location for the event's silent auction.
Photo: Tom Sandler
The modern urban vibrancy of Tokyo inspired the decor of the reception area.
The modern urban vibrancy of Tokyo inspired the decor of the reception area.
Photo: Tom Sandler
Japanese dancers performed for guests.
Japanese dancers performed for guests.
Photo: Tom Sandler
Place settings included a complimentary set of chopsticks.
Place settings included a complimentary set of chopsticks.
Photo: Tom Sandler
Bridgepoint patients created more than 300 cherry blossom boutonnieres to be worn by the gala's male guests.
Bridgepoint patients created more than 300 cherry blossom boutonnieres to be worn by the gala's male guests.
Photo: Tom Sandler
Dias Design provided decor services for the gala dinner.
Dias Design provided decor services for the gala dinner.
Photo: Tom Sandler
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