Mimi O'ConnorPrinting & GraphicsPhilips Sonicare Invites Media Aboard AirFloss Airlines for Intimate Product DebutJune 1, 2011TorontoPolo Fund-Raiser Brings Real and Wooden Horses Downtown for Heart and Stroke FoundationMay 23, 2011TorontoJapanese-Inspired Bridgepoint Health Benefit Breaks Fund-Raising RecordMay 17, 2011FloralsTrust for National Mall Hosts Japanese-Inspired Ball and Lunch, Announces Laura Bush PartnershipMay 11, 2011Experiential Marketing, Activations & SponsorshipsFight Network Takes Athletes Out of Ring for Media BuyersMay 3, 2011TorontoAll-Clad Celebrates 40 Years With Seasonal Menu, Foodie-Friendly SchedulingApril 28, 2011New YorkGreen MakersWarner Brothers Entertainment capped off a yearlong campaign to promote the 70th anniversary of The Wizard of Oz and the release of a collector's edition DVD with a grand fund-raising gala at Tavern on the Green.September 28, 2009New YorkSemper FineThe second New York City Marine Corps Council Mess Night benefit provided civilians with the rare opportunity to experience a centuries-old pageant of roasting, toasting, and rules.July 2, 2009Event Design & DecorMoving On UpAfter nearly a decade at the New York Public Library, the Council of Fashion Designers of America hosted its annual award ceremony uptown at Alice Tully Hall, but kept the shorter, more efficient format it introduced last year.June 17, 2009New YorkStage to ScreenFor the 2009 Tony Awards, the theater honors partnered with the Times Square Alliance to bring a live simulcast of the ceremony to the newly pedestrian-friendly stretch of Broadway in Times Square.June 9, 2009Page 1 of 8Next PageTop StoriesStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.Brands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalBizBash SportsTeam Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena