Mimi O'ConnorRegistration & TicketingBargain PartyThe Museum of Modern Art lowered after-party ticket prices, downgraded the event's dress code, and slashed its budget for a more accessible, informal, and cost-conscious Party in the Garden. May 27, 2009New YorkPress PlayJ.C. Penney introduced editors to its new menswear line, Joe Joseph Abboud, on a public basketball court.May 19, 2009FloralsPartners in DineA scheduling coincidence inspired the Food Allergy Initiative and City Harvest to cut costs by sharing vendors and resources for their annual benefits. April 23, 2009New YorkPaper CaperTo promote its new brand and eco-friendly recycled products, paper producers Marcal erected a two-ton roll of toilet paper in Times Square. April 15, 2009New YorkParty GamesThe Gen Art Film Festival launched its 14th year with more upbeat programming and an activity-filled party.April 3, 2009Registration & TicketingWeight ServiceState Farm Insurance marked the registration of the millionth participant in its 50 Million Pound Challenge with a health-conscious interactive press conference.March 25, 2009TexasGo FishIn an effort to hook potential travelers, Carnival Cruise Lines installed interactive computer-generated aquariums in empty storefronts across the U.S.March 19, 2009BizBash ListsLate ShiftAfter a last-minute venue change, TD Bank's 100-person award dinner took on a new, inventive format with the introduction of an amoeba-shaped table, and no stage.March 10, 2009TabletopLadies\' NightTo celebrate the opening of its newly redesigned Alice Tully Hall, Lincoln Center hosted a sustainable gala that honored female patrons.February 25, 2009Event Design & DecorSpring ForwardJ.C. Penney hosted a seasonally inspired fashion show to debut the new collections of five designers.February 12, 2009Previous PagePage 2 of 8Next PageTop StoriesMeetingsHow RenderATL Is Redefining the Concept of Tech ConferencesThe three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.Industry InsidersSatisfying the Content Creators in Your CrowdSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsIndustry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
