10 Best Ideas of the Week: Samsung's Tunnel of Projections, Creative Staging at Much Music, Recreating 'E.T.'

The bike scene in E.T.: The Extra-Terrestrial was a memorable moment in film history, and it had another appearance in the spotlight June 15. Fans of the iconic Steven Spielberg movie celebrated its 30th anniversary and forthcoming release on Blu-ray at a free outdoor screening at FIGat7th in conjunction with the Los Angeles Film Festival presented by Film Independent. The Los Angeles County Bicycle Coalition gathered attendees to pay homage to the well-known (and much beloved) scene in which Henry Thomas’s character rides his bike with E.T.; more than 100 people biked to the scene and recreated that moment near the entrance of the event.

For the Golden Gate Bridge 75th anniversary event in San Francisco, Events in Motion’s sister company Infinity Marketing produced an event featuring two 10-by-10-foot jumbo, fully functional Utlrabooks that made attendees stop and take notice. Guests competed in an interactive trivia challenges on the machines as they answered questions pertaining to the bridge and HP’s newest products.

The dessert course meets the cocktail hour in a hot summer food trend: alcohol-infused desserts. Served at the Ritz-Carlton Washington, D.C.'s Lobby Bar and Lounge, these boozy snow cones come in several vodka-infused flavors, including 'Lemonade Thyme,' 'Strawberry Basil,' and 'Blueberry Mojito.'

Creative staging marked Sunday’s Much Music Video Awards in Toronto, platforms that included explosions, movement, and “MMVA12” in block letters that seemed to project forward.

At the Summer Fancy Food Show, which was held Sunday to Tuesday in Washington, D.C., Arthur Schuman cheeses created its display directly from the product itself by carving out samples from each of three cheese wheels, which then became a serving bowl for attendees.

At the Power Plant’s annual fund-raiser in Toronto June 14, organizers incorporated playful activations from sponsors such as Hugo Boss and Jaguar Land Rover. Placed near a tree that was hung with Kobo e-readers, a swing invited guests to “Take a moment to breathe.”

On Wednesday, Samsung hit New York to launch its Galaxy SIII smartphone, hosting a late-night party to show off the device's features. The entrance to the event was a tunnel filled with voice recordings of frustrated smartphone users, designed to contrast the setting inside.

At Nivea's celebration of National PDA Day Wednesday in New York, the brand and 700 guests celebrated skin at several booths: a "spin the bottle" booth invited guests spin a roulette wheel for a chance to win Nivea products, a kissing booth welcomed amorous couples, and a photo booth allowed couples to take and print photos on site, while Nivea uploaded them to its Facebook page and let guests tag themselves.

Bringing four-legged guests to events can add energy as well as create can't-miss photo opportunities that people will want to share on social media. At the Shedd Aquarium’s Luminescence Gala June 9, a Shedd trainer holding a penguin modeled an auction prize, a pendant that was inspired by the Chicago institution’s beaux arts clock.

In a new social promotion, Bonnaroo attendees swiped wristbands with radio frequency identification (R.F.I.D.) technology at one of 20 check-in portals around the 700-acre venue. There were more than 200,000 swipes, which generated check-ins on Facebook that shared their daily activities at the music fest with their online friends.