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  1. Venues & Destinations
  2. Canada
  3. Toronto

How to Get Guests Interacting With Art

The Art Gallery of Ontario brought giant insects, camouflage rooms, and fortune-tellers to its quirky, sold-out Massive Party.

Amanda Scriver
May 6, 2015

On April 23, the Art Gallery of Ontario (A.G.O.) hosted a sold-out crowd of 1,900 guests for its 11th annual Massive Party. A fund-raiser for the museum, this year’s event had the theme “Hotbed” and drew inspiration from current A.G.O. exhibition "Jean-Michel Basquait: Now’s the Time," a collection of almost 85 large-scale paintings and drawings inspired by abstract expressionism as well as jazz, sports, comics, and graffiti.

“‘Hotbed reflects upon the microcosm of Basquiat’s era by showcasing Toronto artists who are making their individual marks both in the city and internationally,” said Adrienne Maniezzo, the gallery’s manager of development and special events, who worked with co-chairs George Barkas, Rob Drynan, and Anais Granofsky, as well as new artistic director Talwst, to create the event.

Upon arrival guests saw unique, interactive art installations, including a giant insect sculpture at the party’s entrance. Attendees were guided through the artistic wonderland by printed programs that contained artist and showcase information. A variety of installations took over the space, including Virgil Baruchel’s "YouCantSeeUsButWeCanSeeYou," which included fabric that camouflaged guests, and Chloe Wise’s "HotbedandBreakfast," which poked fun at food and the event’s theme. And, of course, "Jean-Michel Basquait: Now’s the Time" was at the heart of the event.

“Basquait just felt like a really good fit for this year’s party,” said Maniezzo. “We worked with Talwst to help us develop the theme and create an event that really played well alongside the exhibition. Massive Party is an art party, so it is important that partygoers leave feeling they engaged in contemporary art; hopefully guests became acquainted with the work of emerging artists.”

The party exceeded its fund-raising goal of $300,000.

Virgil Baruchel’s camouflage installation, 'YouCantSeeUsButWeSeeYou,' inspired quite a few selfies throughout the night.
Virgil Baruchel’s camouflage installation, "YouCantSeeUsButWeSeeYou," inspired quite a few selfies throughout the night.
Photo: George Pimentel
A giant papier-mache insect greeted guests upon arrival.
A giant papier-mache insect greeted guests upon arrival.
Photo: George Pimentel
The Broadbent Sisters’ interactive installation 'Clearing Spaces' was part-confessional, part-psychic reading.
The Broadbent Sisters’ interactive installation "Clearing Spaces" was part-confessional, part-psychic reading.
Photo: George Pimentel
Guests could review the printed programs for this year’s event, which outlined the artist installations.
Guests could review the printed programs for this year’s event, which outlined the artist installations.
Photo: George Pimentel
Attendees took part in a scene from Maya Fuhr’s art installation 'Lemonless,' which depicted Toronto’s young contemporary art scene as members of Basquait’s celebrity in-crowd.
Attendees took part in a scene from Maya Fuhr’s art installation "Lemonless," which depicted Toronto’s young contemporary art scene as members of Basquait’s celebrity in-crowd.
Photo: George Pimentel
Guests enjoyed roaming hors d’oeuvres and cocktails before heading back into the gallery space.
Guests enjoyed roaming hors d’oeuvres and cocktails before heading back into the gallery space.
Photo: George Pimentel
Art Gallery of Ontario artistic director Talwst created a roaming installation called 'lanmò,' which explored the theme of Carnival and Caribbean heritage.
Art Gallery of Ontario artistic director Talwst created a roaming installation called "lanmò," which explored the theme of Carnival and Caribbean heritage.
Photo: George Pimentel
New to this year’s Massive Party, entertainment included in a mini festival where artists such as D.B. Buxton, Drew Howard, Prince Innocence, and Calvin Love performed.
New to this year’s Massive Party, entertainment included in a mini festival where artists such as D.B. Buxton, Drew Howard, Prince Innocence, and Calvin Love performed.
Photo: George Pimentel
Sponsors Absolut (pictured) and Kronenbourg 1664 created their own art installations.
Sponsors Absolut (pictured) and Kronenbourg 1664 created their own art installations.
Photo: Courtesy of Art Gallery of Ontario
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