This week's roundup includes FX's Legion video installation in Los Angeles, a floral dragon display at the Macy's Flower Show in Chicago, cotton candy served from washing machines at the Dream Machine in New York, a lounge from Apple Music at the Juno Awards in Vancouver, and a Coachella-inspired tablescape at the Luxe Linen product launch in Los Angeles.
To celebrate the season two premiere of its Marvel series Legion, FX hosted an artistic video installation March 30 to April 1 at Goya Studios in Los Angeles. Marco Brambilla Studio and visual effects and design company the Mill created the 360-degree video installation, which reflected projections onto fragmented mirrored surfaces for a kaleidoscope effect. The surreal images were inspired by the mind of the series’ main character. Industria Creative was the lead agency and producer for the activation.
Household appliance brand JennAir debuted its luxury-inspired Bound by Nothing campaign at the Architectural Digest Design Show March 22 at Piers 92 and 94 in New York. The booth, which won best in show for overall design by the American Society of Interior Designers-New York Metro, showcased ovens in a mountain-like display of oven knobs. The booth was designed by InterGlobal Exhibits with creative direction from the Darkhorse—a team made up of talent from Digitas and MSL.
As a partner of the 2018 Juno Awards, which took place March 25 at the Rogers Arena in Vancouver, Apple Music partnered with Juno TV to sponsor a lounge. Hosts Sam Sutherland and Casey-Jo Loos chatted with performers, presenters, and winners in the lounge, with footage live streamed at the awards broadcast and the Juno Gala Dinner and Awards. Design elements included a pink-hued photo of the Vancouver skyline. The lounge was designed in-house by Desiree Deleau for Juno TV.
The New York International Auto Show kicked off March 30 and runs through Sunday at the Jacob K. Javits Convention Center. At the Lexus booth, the centerpiece was the 51- by 22-foot, 7-inch Takumi Craftsmanship Interactive Touch Screen, which told key stories of Lexus’s passion for craftsmanship. Featured here via LED content was such content as a color and trim configurator; safety system plus interactive touch screen; Lexus racing interactive touch screen; and Mark Levinson sound experience. Hakuhodo developed the initial booth concept, while design and execution came from George P. Johnson and digital engagements were from sister agency Spinifex Group.
Luxe Linen held a product launch March 27 at the Petersen Automotive Museum rooftop in Los Angeles. The event highlighted the company’s partnerships with designers and florists and included tropical-theme tables. Viva Coachella was a Coachella-inspired table designed and produced by Percy Sales Events, with florals by XO Bloom. Rachel Brown created specialty bird-theme art, and Luxe’s colorful Santa Maria linen was featured.
To celebrate its new mermaid drama series Siren, Freeform partnered with Popsugar to host the “Mermaid Museum” from March 22 to 25 at Goya Studios in Los Angeles. The event, which was produced by Gold Sky Productions, had a photo op that included an underwater garden complete with seaweed, anemones, and a column of air bubbles. When shared on social media, the image was turned sideways so attendees looked as if they were swimming with mermaids.
Dream Machine, a pop-up “museum” inspired by dreams, opened at a vacant retail space in Brooklyn April 5 and will be open through May 31. The pop-up, which was produced and designed by Paige Solomon and Gary Johnson, features a neon laundromat that serves cotton candy out of washing machines. Staffers at the experience are dressed as “dream technicians.”
One room is painted in blue and has a ball pit filled with 38,000 balls. The ball pit was designed to make guests feel like they are underwater in a pool. Solomon said the ball pit, which is a common feature of pop-up museums, was inspired by the dream of breathing underwater.
The ninth annual Global Volatility Summit, a daylong conference about financial volatility, took place March 14 at Pier 60 in New York. The event, which was produced and designed by David Stark Design and Production, featured a Coney Island-inspired design. The event’s centerpiece was a roller coaster called the “Thundervix,” which was created with 3,500 coin rolls.
The Macy’s Flower Show runs through Sunday at the retailer’s locations at Herald Square in New York, State Street in Chicago, and Union Square in San Francisco. This year’s show has a fairytale-inspired “Once Upon A Springtime” theme. In Chicago, a floral dragon—with a scaly tail rendered in the succulent Echeveria Perle Von Nürnberg—is captive in the Dungeon display of cordyline spike, staghorn fern, tiger bromeliads, and ficus decora burgundy.
