Blond and Brod Vets Start Shadow PR

Shadow PR officially launched last week and is already planning events for clients such as Armani Exchange, the Kentucky Derby, and Nylon magazine. Co-founder Brad Zeifman, formerly of Susan Blond Inc., teamed up with Lisette Sand-Freedman, formerly of Alison Brod Public Relations, to start the marketing, event, and PR firm. “We like taking our experience, putting it together, and watching a company grow,” Zeifman said. “Our goal is to raise the profile or build our client’s brand through events.” The company’s first two events include a launch for Armani Exchange sunglasses and the Us Weekly “Hot in Hollywood 2007” party hosted by Nicole Richie in Los Angeles, both occurring this week.