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National Golf Expo Woos Attendees With Man Cave

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Photo: Courtesy of the Paragon Group, Inc.

The National Golf Expo took place at the Seaport World Trade Center Friday through Sunday. Produced by Paragon Group Inc., the event claims to have the nation's largest driving range and demonstration stage, and it offers booths filled with golf-related wares from companies like Nike and Callaway. An estimated 83 percent of the 20,000 attendees are male, a statistic this year's show took into account. "The Man Cave is completely new to the Golf Expo for 2012," said Paragon representative Jennifer Plant in the days leading up to the event. "Since our attendees are primarily male, we wanted to play off the 'man cave' concept that men dream of having in their homes."

Toward the front of the show floor, the area was stocked with plush couches, trivia games, a pool table, flat-screen TVs, and a bar with samples of New England craft beer. Though planners didn't have an exact count of the number of attendees who passed through the area, Paragon's Alexandria Pundey said that "a large portion" of the crowd stopped in to check it out. "Unsurprisingly, the craft beer sampling was the most popular feature, though the trivia and gaming saw continual use as well," Pudney said. "We also saw an increase in younger attendees, and they, and the usual expo crowd [which has a median age of 52], were excited and enthusiastic about this new feature."